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About Raycon
Raycon is one of the fastest-growing D2C brands, dedicated to shaking up the consumer electronics industry. Co-founded by entertainer/entrepreneur Ray J, we’re inspired by the go-getters, the early risers, the performers and one-more-milers of the world. That’s why we’re dedicated to creating high-quality wireless audio products that fit the wants and needs of all kinds of doers out there, without the mark-up or false hype.
Our products have been featured with high profile celebrities such as P. Diddy, Justin Bieber, Snoop Dogg, Cardi B, Ne-Yo, Migos, Cara DeLevingne and many more. We’ve also been featured in and garnered press from media outlets such as Forbes, CNN, Mashable, Cheddar, and Billboard.
We have experienced rapid growth over the past year and are looking for fellow self-starters and go-getters to join our team.
About the Role
Raycon is looking to bolster our marketing team with an innovative and passionate Director of Influencer Marketing. This is an amazing opportunity for someone looking to join a quickly growing and successful startup brand.
The ideal candidate is a number loving, but creative minded unicorn. You’ll want to come up with crazy ideas, but aren’t afraid to spend hours checking the numbers behind them. It will be a critical role to the continued growth of Raycon.
What You'll Do
- Your priorities will be direct-response first and brand-building second
- Source and manage all relationship-based growth marketing channels including influencers (paid + organic), Youtube, Podcast, affiliate, partnerships, and more
- Devise bottoms-up strategies for growing our influencer roster, thoughtfully and efficiently
- Track performance on a weekly and monthly basis and make adjustments to improve target KPIs
- Manage in-house team of high-performing influencer marketers
- Collaborate with marketing and cross-fx leaders to devise strategies and tactics to grow impact
- Develop and iterate upon marketing operations related projects, such as communications with influencers and coordinating samples
- Provide input into merchandising calendars and site initiatives
What You Can Do
- Familiarity with performance tracking, measurement, attribution
- Proven marketer who understands and has worked across the full DTC marketing funnel
- Strong relationship skills, adept at negotiation, deal-making and closing deals
- Highly analytical and comfortable with data. Knows how to manipulate and synthesize raw data to extract actionable learnings
- Intuitive project manager who can build and organize well-defined deliverables to meet the goals of the marketing project
- You know e-commerce platforms like Shopify or Magento inside and out, and familiar with setting up and maintaining third-party apps on the website
Who You Are
- 7+ years of experience in relevant channels using influencers and partnerships to drive sales
- You’re like us! You’re a self-starter, a go-getter, and get-it-doner. You thrive in fast-paced environments and like getting your hands dirty.
- You have passion. Maybe you’re an amateur pinball player, a writer, a car enthusiast, a side hustler. You know what it’s like to deeply enjoy what you do and you embrace it.
- You have a sense of humor. You know life’s too short to take yourself too seriously
Salary Range: In compliance with the New York City Pay Transparency Law, the base salary range for this role is between $100,000 - $150,000 in New York City. This range is not inclusive of our discretionary bonus, benefits or equity package. When determining a candidate’s compensation, we consider a number of factors including skillset, experience, job scope, and current market data.
