Overview: 

The Manager, Data Intelligence is responsible for developing strategic data-driven marketing plans and measuring their performance. The role will scope and fulfill data-driven approaches through partnership with the Client Service team and coordination with the Campaign Execution team to deliver them. This role works across the Data Analytics and Strategy team to implement data, direct marketing, digital, and/or cross-channel marketing initiatives with particular emphasis on measurable strategies to drive program performance and insight.

Successful candidates will be comfortable with numbers and have ample experience analyzing and mining historical data. The Manager, Data Strategy should not only comprehend multiple types of information, but also be able to glean trends and behaviors that will help define campaign targeting and success. Ideal candidates are skilled in working across differing data and marketing analytics platforms and data sets and can collaborate with and communicate information to clients and third parties.

What You'll Do: 

  • Develop and deliver data-driven, digital and cross-channel marketing strategies for assigned clients through collaboration with key internal stakeholders
  • Define and execute measurement strategies for clients, inclusive of timely and comprehensive reporting and dashboards with an objective to evaluate marketing performance, drive valuable insights, and provide recommendations for continuous improvement
  • Identify, research, and evaluate initiatives to support strategy development
  • Deliver business cases for new marketing programs and/or initiatives
  • Develop and manage strategic marketing and/or measurement roadmaps for clients
  • Conduct detailed analyses of clients’ current analytic tools, strategies and reporting processes
  • Identify and/or define campaign success metrics and KPIs for tracking and reporting while monitoring campaign and business performance
  • Understand and analyze various engagement and conversion data, drawing conclusions that help increase the performance of the digital marketing campaign tactics
  • Design and execute business requirements
  • Bring an awareness of best practices for user data and analytics tools and processes to your team and clients

Who You Are:

  • Bachelor's degree in Marketing or Communications, Masters degree preferred
  • You have or more years of cross-channel marketing experience in management consulting or agency environment
  • You have strong experience with direct mail and email marketing data strategy and analytics
  • You have experience working for a marketing agency
  • You have a deep understanding and experience with the application of online and offline data and marketing channel principles
  • You have hands-on strategy development and execution experience with combinations of email, direct mail, website, social, and other related channels
  • You have the ability to assess and analyze client creative objectives to produce and recommend appropriate solutions
  • You have the ability to synthesize information from various sources and extract key insights
  • You have strong skills and demonstrated experience in applying analytics and research to craft digital and cross-channel marketing strategies
  • You have experience with data mining, quantitative analytics and interpreting and presenting derived insights and recommendations
  • You have experience with marketing technology and e-commerce, including web analytics, email marketing, search marketing, and social media
  • You have experience with digital measurement tools such as Adobe Analytics, Google Analytics, Doubleclick, Webtrends, Radian6 and Visible Technologies
  • You have working knowledge of digital technology development, particularly in relation to website, content management, and mobile applications
  • You are highly creative with first-rate conceptual, visual and writing skills
  • You are superior oral communication and presentation skills
  • You must be able to collaboratively solve problems and deal with conflict
  • You have Intellectual curiosity, passion for problem-solving, and comfort with ambiguity
  • You have the ability to work in a flexible, dynamic and fast-paced environment

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