Data Analytics Director

WHO WE ARE

We are RAPP – world leaders in activating growth with precision and empathy at scale.

As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviours, and aspirations.

We foster an inclusive workplace that values diversity and emphasises personal well-being.

HOW WE DO IT

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.

Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

We foster an inclusive workplace that values diversity and emphasizes personal well-being.

YOUR ROLE

In the Data Analytics team you will ensure both the voice of the customer and CFO are represented in the room with hard evidence.  As well as inspiring exceptional customer experiences using data, you will be responsible for ensuring every action we take is directly improving performance against your clients objectives.

As a Director, you will be expected to play a strategic leadership role, driving the direction of the day to day work on an account for existing and new initiatives, as well as continuing our growth trajectory through pitching for new business.  As an experienced member of the team, you will thrive managing and mentoring a team of curious analysts.

Whilst no two days will look the same, you’ll be accountable for leading client accounts by helping to answer complex strategic questions using data and showcasing an expert understanding of how to deliver personalisation at scale.

In Data Analytics you won’t be expected to build advanced segmentations and data science models, but you will have an expert understanding of the art of the possible with data science, know the necessary data required to fuel models and have an ability to spot where a business challenge would be best supported through automation or leveraging the latest modelling techniques.

You will also be a master of the omni-channel landscape and have a strong understanding of how to capture and utilise data across channels, from creating tagging and taxonomy to measurement with web analytics tools.

As the strategic lead you will create straw person approaches for visionary work for client sign-off, as well as overseeing inputs from other members of the team.  To drive the right data-driven strategy you will need to persuade our internal teams and clients by exercising strong storytelling capability, as well as ensuring your team are building the required evidence through business casing.

Once you join the team, you will be onboarded to our product suite for driving business transformation, and expected to confidently sell and adapt them to client bespoke challenges.  With your experience in data, you will quickly become familiar with the other teams within Marketing Science (Data Science, Data Enablement and Data Visualisation) and be able to expertly articulate their capabilities and offerings to drive cross-selling.

The ideal candidate is ready to jump in. Find problems. Fix them. Build relationships. Stay up-to-date with the latest innovations. Imagine new solutions. Invent them. Do whatever it takes to go above and beyond. And stand up for individuality.

YOUR RESPONSIBILITIES

Management

• You will be help Senior Analytics Managers in their needs
• You will support and help direct data analytics roadmaps that are created on your accounts

Client

• Understanding clients’ objectives, their business and KPIs and step change their businesses through the power of data
  • Deliver and understand the role of the work briefed to you
  • Challenge the briefs and ambition of the work
  • Build relationships with analysts client side
  • Support the creation of best-in-class, statistically significant, measurement and reporting
  • Collaborate in a results-driven, test, learn and optimisation culture for the client
  • Communicate analytical outputs
  • Ensure deliverables are completed on time and learn to deliver presentation quality
  • Follow robust, scalable and efficient processes for delivery
  • Build relationships with analysts client side
  • Drive continuous data analytics pipeline on the clients you are on
  • Be the key client contact for all day to day and new works

New Business / PR

• Be aware of and lead our new business pitches and innovative work we are doing
• Participate in thought pieces / case studies / award entries showing off your work to the industry

Network

• Understand our network and other players within it
• Build relationships / communities with peers at sister agencies

Evolution

• Focus on your constant evolution
• Understand your strengths and weaknesses and train accordingly
• Help mentor the team and direction of the department

YOUR SKILLS AND EXPERIENCE

• Bachelor’s Degree in a quantitative subject (Statistics, Mathematics, Economics) or Social Sciences, with heavy emphasis on quantitative methods; Master’s degree or PHD is a plus. Degree will not be required with appropriate work experience.
• 7+ years of relevant experience in marketing analytics, customer experience insights, performance optimization, ideally in a marketing agency or management consulting practice.
• Whilst your work will be less hands on, you will be expected to have a strong working understanding of our core technical skills and subject matter areas to ensure you can support and guide your team:
• Core analytical languages and software (Excel, SQL, Python, Alteryx)
• Statistics
• Data Visualisation tools (Power BI / Tableau / Looker / etc)
• Web and Social Analytics (GA / Adobe / Brandwatch / Sprinklr)
• Value engineering / Business casing
• Performance Measurement and Meaurement Frameworks
• Data Protection / GDPR
• Customer journey analysis and planning
• Brief planning and writing
• Progressive data capture
• Segmentation and Modelling
• Martech design and ecosystem tracking (tagging and taxonomy)
• Demonstrated experience developing insights for marketing solutions development.
• Strong knowledge of experimental / multivariate test design techniques.
• Be able to contribute to the vision for how an organization can become data driven; from organizational change requirements, to technology enhancements, to the data science requirements, to how data science roadmaps will be activated in customer experience and optimization of all of the above.
• Strong knowledge of 1st, 2nd and 3rd party data
• Confident, conscientious, self-starter, a good work ethic, and capable of building good working relationships with clients as well as other team members.
• Naturally curious, imaginative and have a practical approach to problem solving.
• Experience jumping in, finding problems across data and process, and fixing them.
• Ability to work independently as well with a team in an agile and fast environment.
• Ability to develop, learn, follow and adapt repeatable processes or products to drive efficiency and consistency of delivery.