Data Analytics Director

ABOUT RAPP

We stand up for individuality. We actively foster an inclusive workplace where diversity and individual difference are valued and leveraged to achieve the agency’s vision. And most importantly we value every individual’s wellbeing.

As a diversity champion, equal opportunities and disability confident employer and an ardent advocate of flexible working we understand that everyone has unique requirements and needs.

We are a global customer experience agency, but the individual really is at the heart of everything we do. We use data to find out what makes them tick. We use technology to talk to them one-to-one – but to one million at a time. And we use creativity to encourage them to engage, click, buy and bond, again and again.  

Each brand is unique and has its own individual challenges. We pride ourselves in rising to each and every one of them, for brands such as KFC, Mercedes Benz, IKEA, and Virgin Media 02.

Us

We are true advocates of Flexible Working. We ask you to work where and when you work best. We’ll be honest though, we do love seeing people in the office, because it delivers on our Culture, Collaboration and Connection. For Concentration, work where you’ll work best. We call it the 4 Cs.

Learning and Development is important. We all know that. Its why we have a dedicated Learning and Development team and offer regular career conversations and bespoke L&D programmes so that you can leave us with more than when you started.

We recognise that the work of diversity, equity and inclusion calls on all of us. That’s why we set up The Neighbourhood. A collective of people, at different stages of the DE&I journey, whether impacted or allies, dedicated to helping our colleagues take ownership and effect change across 4 key pillars; Anti-racism, Disability, Gender & LGBTQ+ and Parents & Carers.

The Health and Wellbeing of our people matters immensely. We offer Coaching opportunities for all through our partnerships with Sanctus (mental health partner who provides online coaching; you can talk about anything, personal or professional) and Sayge (1:1 professional development coaching program). We have 40 trained Mental Health First Aiders across the agency and have Babylon Health (Private GP service) for all.

You’re better at work when you feel better in yourself.  So, in addition to your annual holiday, you can take a “Me” day and an “Us” day, every year. Your “Me” day is for you to invest in yourself – go after a life goal, meditate, learn to paint, bake cakes or just have a duvet day watching Netflix!

Your “Us” day is all about giving back and helping others – volunteer, pick litter at a local park, hang out with the elderly or raise money for a local charity.

We’re progressive and always open to new initiatives, for example we’ve recently partnered with Fertifa (Leading Fertility and Reproductive Health benefit providers). Because we know the journey to becoming a family isn’t always easy (that includes men too), and we support our people through that journey whether you are new parent, experiencing the menopause, or anything else in between.

Whatever stage of life you are at, we make sure you have the tools you need to have a healthy work life balance.

MARKETING SCIENCES

The Marketing Sciences team at RAPP is a driving force behind the agency's success, harnessing the power of data and technology. We are super connectors, bridging the gap between creativity, data and tech to unlock limitless possibilities and disruption.

Our mission is to provide deep insights and a true robust understanding of our clients' businesses and marketing challenges. Our expertise is to empower our agency and the client to make data-driven decisions that directly impact performance and drive measurable results.

From identifying the untapped value of client data to expanding its potential through data capture, rigorous analysis, and statistical techniques, we leave no stone unturned. We are split into 4 disciplines in Marketing Sciences; Data Science, Data Analytics, Data Enablement and Data Visualisation to enable us to deliver against any client data driven challenge.

Together, we will revolutionize the way data is utilised, ensuring that every action we take contributes to the success of our clients and propels the agency forward. Welcome to a future where data and technology and your ideas push the boundaries of what's possible.

YOUR ROLE:

In the Data Analytics team you will ensure both the voice of the customer and CFO are represented in the room with hard evidence.  As well as inspiring exceptional customer experiences using data, you will be responsible for ensuring every action we take is directly improving performance against your clients objectives.

As a Director, you will be expected to play a strategic leadership role, driving the direction of the day to day work on an account for existing and new initiatives, as well as continuing our growth trajectory through pitching for new business.  As an experienced member of the team, you will thrive managing and mentoring a team of curious analysts.

Whilst no two days will look the same, you’ll be accountable for leading client accounts by helping to answer complex strategic questions using data and showcasing an expert understanding of how to deliver personalisation at scale.

In Data Analytics you won’t be expected to build advanced segmentations and data science models, but you will have an expert understanding of the art of the possible with data science, know the necessary data required to fuel models and have an ability to spot where a business challenge would be best supported through automation or leveraging the latest modelling techniques.

You will also be a master of the omni-channel landscape and have a strong understanding of how to capture and utilise data across channels, from creating tagging and taxonomy to measurement with web analytics tools.

As the strategic lead you will create straw person approaches for visionary work for client sign-off, as well as overseeing inputs from other members of the team.  To drive the right data-driven strategy you will need to persuade our internal teams and clients by exercising strong storytelling capability, as well as ensuring your team are building the required evidence through business casing.

Once you join the team, you will be onboarded to our product suite for driving business transformation, and expected to confidently sell and adapt them to client bespoke challenges.  With your experience in data, you will quickly become familiar with the other teams within Marketing Science (Data Science, Data Enablement and Data Visualisation) and be able to expertly articulate their capabilities and offerings to drive cross-selling.

The ideal candidate is ready to jump in. Find problems. Fix them. Build relationships. Stay up-to-date with the latest innovations. Imagine new solutions. Invent them. Do whatever it takes to go above and beyond. And stand up for individuality.

YOUR RESPONSIBILITIES:

Management

• You will be help Senior Analytics Managers in their needs
• You will support and help direct data analytics roadmaps that are created on your accounts

Client

• Understanding clients’ objectives, their business and KPIs and step change their businesses through the power of data
  • Deliver and understand the role of the work briefed to you
  • Challenge the briefs and ambition of the work
  • Build relationships with analysts client side
  • Support the creation of best-in-class, statistically significant, measurement and reporting
  • Collaborate in a results-driven, test, learn and optimisation culture for the client
  • Communicate analytical outputs
  • Ensure deliverables are completed on time and learn to deliver presentation quality
  • Follow robust, scalable and efficient processes for delivery
  • Build relationships with analysts client side
  • Drive continuous data analytics pipeline on the clients you are on
  • Be the key client contact for all day to day and new works

New Business / PR

• Be aware of and lead our new business pitches and innovative work we are doing
• Participate in thought pieces / case studies / award entries showing off your work to the industry

Network

• Understand our network and other players within it
• Build relationships / communities with peers at sister agencies

Evolution

• Focus on your constant evolution
• Understand your strengths and weaknesses and train accordingly
• Help mentor the team and direction of the department

YOUR SKILLS AND EXPERIENCE

• Bachelor’s Degree in a quantitative subject (Statistics, Mathematics, Economics) or Social Sciences, with heavy emphasis on quantitative methods; Master’s degree or PHD is a plus. Degree will not be required with appropriate work experience.
• 7+ years of relevant experience in marketing analytics, customer experience insights, performance optimization, ideally in a marketing agency or management consulting practice.
• Whilst your work will be less hands on, you will be expected to have a strong working understanding of our core technical skills and subject matter areas to ensure you can support and guide your team:
• Core analytical languages and software (Excel, SQL, Python, Alteryx)
• Statistics
• Data Visualisation tools (Power BI / Tableau / Looker / etc)
• Web and Social Analytics (GA / Adobe / Brandwatch / Sprinklr)
• Value engineering / Business casing
• Performance Measurement and Meaurement Frameworks
• Data Protection / GDPR
• Customer journey analysis and planning
• Brief planning and writing
• Progressive data capture
• Segmentation and Modelling
• Martech design and ecosystem tracking (tagging and taxonomy)
• Demonstrated experience developing insights for marketing solutions development.
• Strong knowledge of experimental / multivariate test design techniques.
• Be able to contribute to the vision for how an organization can become data driven; from organizational change requirements, to technology enhancements, to the data science requirements, to how data science roadmaps will be activated in customer experience and optimization of all of the above.
• Strong knowledge of 1st, 2nd and 3rd party data
• Confident, conscientious, self-starter, a good work ethic, and capable of building good working relationships with clients as well as other team members.
• Naturally curious, imaginative and have a practical approach to problem solving.
• Experience jumping in, finding problems across data and process, and fixing them.
• Ability to work independently as well with a team in an agile and fast environment.
• Ability to develop, learn, follow and adapt repeatable processes or products to drive efficiency and consistency of delivery.

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.