Data Director

Data Director (m/f/d)

Company: RAPP Berlin 

Welcome to RAPP

At RAPP, we are global leaders in activating growth with precision and empathy at scale. As a next-generation precision marketing agency, we leverage data, creativity, technology, and empathy to drive client growth. Our approach champions individuality, crafting marketing solutions that adapt to each person's needs, beliefs, behaviors, and aspirations. We are dedicated to fostering an inclusive workplace that values diversity and emphasizes personal well-being.

Our fearless superconnectors at RAPP create value through connected data, content, and decisioning. Our data analysts identify who the person is, our strategists understand what they want, and our award-winning technologists and creatives deliver it. This ensures authentic customer connections for our clients. Part of Omnicom’s Precision Marketing Group, RAPP is comprised of over 2,000 creatives, technologists, strategists, and data and marketing scientists across 15+ global markets. At RAPP Berlin, we celebrate diversity, believing it enhances our collective brilliance and leads to outstanding results.

Your Role

As Data Director, you will play a strategic leadership role, overseeing the tactical execution of marketing science capabilities and deliverables for our clients.

You will lead the generation of insights to support strategic planning across CRM campaigns, paid digital media, and site/web landing pages.  Your role will require a strong drive for data-driven, actionable insights for ongoing optimization based on email/media performance, website engagement, customer behavioral conversion proxy signals, campaign results, audience/segmentation strategies, and testing across the end-to-end, full-funnel user journey.

In addition, this position will be required to manage cross-discipline collaboration and support alignment with agency partners and clients (as needed).  This would include initiatives focused on test & learn, reporting analytics, data modeling and advanced statistical methods, analytics enablement, and transformation and innovation.

The ideal candidate will be a quick strategic thinker, a natural leader, an excellent communicator, highly motivated, yet meticulous and willing to roll up their sleeves and do the work themselves when needed. 

Finally, this role requires a balance of team leadership and management responsibilities.

Your Responsibilities

• Day-to-day RAPP analytics lead for client accounts, with familiarity across data science and tracking/tagging/taxonomy capabilities.
• Drive insight analysis of campaign results to optimize CRM, paid media, site/web and omni-channel performance marketing campaigns across key optimization levers including (but not limited to) audiences, messaging, creative, channels, comms and landing pages.
• Lead the development of measurement plans and frameworks to ensure proper KPI mapping, data collection, test and learn plans, ROI, and targeting to produce data-driven insights from campaigns and programs.
• Collaborate with Strategy, Experience Planning, Account, Client Services and Creative discipline teams to produce actionable insights on customer behavior based on campaign results and analysis.
• Define requirements and produce campaign reports and analytics across CRM, paid media, site/web programs (including but not limited to programmatic display & video, paid social, email, SMS, direct mail, site analytics and paid search).
• Work with our data science team to develop predictive analytics solutions using the latest applications of machine learning and AI
• Codify best practices, create case studies, share methodologies and define new standards in collaboration with colleagues at sister agencies
• Participate in new business pitches, including team leadership, content creation and in-room presentations
• Oversee employee development plans, provide feedback, performance reviews, coaching, and training for direct reports

Your Experience

• 7+ years of analytics, technology, or data science experience, with a minimum of 3 years in an advertising, marketing, analytics, or digital media company supporting multiple clients simultaneously.
• Experience managing team members, facilitating talent retention, providing growth and mentoring opportunities, articulating actionable goals, and resolving people issues
• Experience implementing and configuring systems including web and app analytics, reporting and dashboards, and A/B/multivariate testing
• Strong working understanding of technical marketing science skills and subject matter to ensure you can support and guide your team
• Experience writing SQL to query, load, transform and retrieve data from various databases
• Experience with scripting and other languages such as Python, R, JavaScript, etc.
• Familiarity with machine learning and artificial intelligence, including (but not limited to)
  • Profile-based, behavioral, LTV, and other customer segmentation frameworks
  • Propensity, Look-Alike, Loyalty, Response, Net Lift, Journey Pathing, Recommender and other customer-focused models
  • Media mix and marketing attribution models
  • Leads, sales and other KPI time series predictive models
• Innovative Problem Solving & Engagement: Ability to solve complex measurement and business challenges through creativity, while maintaining a commitment to self-directed learning to stay current on techniques, vendors, and the broader marketing landscape.
• Presentation & Public Speaking: Ability to produce client-ready written documents and presentation decks, along with strong public speaking skills to facilitate positive in-person client meetings and agency meetings.
• Leadership & Personal Attributes: Strong management, interpersonal and communication skills; upbeat and confident presence to inspire team growth, encourage talent retention and motivate service excellence.

What we offer you

• A great team and a collaborative culture
• Central and beautiful workplace in Berlin, with hybrid and remote opportunities
• Flexible working time
• 30 vacation days
• Customize your ideal benefits package using our Benefitsy portal, offering access to a diverse selection of options like Urban sports, Spotify, REWE, Sixt, IKEA, and many more.
• First-class learning and development opportunities through access to LinkedIn Learning catalogue, that includes 20,000+ diverse courses.
• 20% employer contribution to our pension scheme.

We believe that diversity helps us add value to brands. That's why we foster an environment where differences are respected, where people take pride in unique talents and where individual perspectives are encouraged and celebrated.