RAPP Kuala Lumpur is looking for a SFMC Developer to join our award-winning team!


We think too much marketing isn’t us. It’s mass markets not audiences of one. Homogenous groups to be targeted, not individuals to be inspired. Segments to reach, not people with their own ideas and ambitions. It’s one size fits all and it’s dull.

When it comes to individuals, we’re fierce. We stand up for individuality. We speak up against bland, broad-brush generalisations. We fight for solutions that adapt to the individual’s needs, beliefs, behaviours and aspirations. And we commit to doing this in every aspect of our work for clients and their consumers.

We actively foster an inclusive workplace where diversity and individual difference are valued and leveraged to achieve the agency’s vision. And most importantly we value every individual’s wellbeing.

We are Fiercely Individual.



At RAPP we are fiercely focused on the individual and how we can create value from every individual’s experience with a brand. We do this across three capability areas: customer centric consulting, creativity that inspires action and customer experience management.

Our data analysts know who that person is. Our strategists understand what they want. And our award-winning Technologists and Creatives know how to get it to them.

RAPP is an integral part of Omnicom’s Precision Marketing Group, comprising 4,000 creatives, technologists, strategists, and data and marketing scientists across 40 global markets. 


Role Description

This is a full-time on-site role for a SFMC Developer located in WP. Kuala Lumpur. As an SFMC Developer, you will be responsible for designing, developing, and implementing custom solutions on the Salesforce Marketing Cloud platform. The primary focus of this role is to enhance the functionality and performance of the marketing automation tools within the Salesforce ecosystem. The SFMC developer works closely with stakeholders to understand their business needs and translate those needs into technical solutions.

Key Responsibilities:

  • Design, build, and implement custom solutions on the Salesforce Marketing Cloud platform, with specific focus on email-related journeys,
  • Develop custom scripts, triggers, and APIs to enhance the functionality and performance of the marketing automation tools,
  • Collaborate with stakeholders to understand their business requirements and translate those into technical solutions,
  • Debug, troubleshoot, and resolve technical issues related to SFMC,
  • Test and validate the SFMC solutions to ensure they meet business requirements and technical specifications,
  • Stay up to date with the latest developments in Salesforce Marketing Cloud and related technologies,
  • Document SFMC solutions and processes to ensure knowledge sharing and ease of maintenance.

You must demonstrate knowledge, skills, and fluency in email marketing best practices. This includes message design, subscriber and data management, inbox delivery, and external integrations with the Marketing Cloud email application. You should have hands-on experience as a full-stack developer for Marketing Cloud creating personalized, dynamic messages and landing pages. You should be fluent in Marketing Cloud scripting languages, experienced with data configuration, manipulations and advance segmentation, and familiar with SFMC reporting and analytics capabilities.

Additional responsibilities include but not limited to:

  • Salesforce Marketing Cloud implementation, configuration, data migration, and working with Marketing Cloud Connect, and other Integrations, Lead requirements gathering, solution design, and writing statements of work,
  • Communicate project concepts and outcomes to clients and other project stakeholders,
  • Design and implement, for automated email/mobile journeys using Email Studio, Mobile Studio, Automation Studio and Journey Builder, and advise clients on how to optimize further,
  • Strong understanding of digital marketing KPIs, such as email marketing, PPC and other marketing conversion metrics,
  • Experience in reporting and analyzing email activity using Email Studio reports and Journey Builder. Ideally, proficiency with Data Views and Discover Reports within Analytics Builder, Einstein Engagement,
  • Design and/or build integrations between Marketing Cloud and 3rd party applications or data sources,
  • Conduct user training and actively promote user adoption of Marketing Cloud,
  • Track record for delivering marketing automation projects in a fast-paced environment, and able to successfully keep to deadlines. Excellent problem-solving and analytical skills.
  • Good understanding of marketing automation concepts and best practices. • Strong communication and collaboration skills.

Qualifications and Experience

  • Ability to work with clients to design customer journeys, and associated data models
  • Extensive experience with Marketing Cloud Studios & Builders, most importantly Email Studio, Content Builder, Journey Builder and Automation Studio, and ideally also Cloud Pages and Mobile Studio
  • Understanding how to build a custom preference center
  • Conceptual understanding, to be able to establish data models, work with API’s and configurations
  • Knowledge of 1+ of the 6 programming languages in SFMC: AMPScript, HTML and CSS, SSJS and/or JavaScript, SQL (andQuery Studio experience) or Guide Template Language)
  • Experience with Salesforce CRM (Sales & Service Cloud, Communities)
  • A bachelor's, postgraduate degree or professional qualification
  • Minimum 5 years of experience in a similar role
  • Preferable experience in: Salesforce CDP, Datorama, Informatica/Jitterbit/Talend/Dell Boomi, Interaction Studio, Commerce Cloud, Salesforce CDP, Advertising Studio, Social Studio, Experience with Google Analytics (360), PPC Advertising

Skills and Competencies

Pleasant personality with a "can-do" attitude and be a good team player. Clear communication skills to make complex technical matters simple when communicating with non-technical stakeholders and client executives.


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What Makes you Fiercely Individual?

At RAPP, we celebrate and honor the fierce individuality of our people. That's why we are working hard to ensure our RAPP community represents the vibrant, diverse world around us. Part of that work includes understanding things like:

  • Who expresses interest in our open roles?
  • Of those who express interest, who then joins our agency?
  • Of those who join our ranks, who stays with us for 2+ years?

Answering these questions gives us insight into what's working and what isn't when it comes to our DE&I goals. Your responses to the below questions aren't required, but will greatly support us gaining a better understanding of the applicant-to-employee journey. Any information you provide will remain anonymous and will not in any way impact whether you move forward in our process. Thank you!

Which of the following best represents you? (Select one)

Please select the gender identity which applies to you.


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