RAPP New York is looking for a Senior Experience Strategist to join our award-winning team.

WHO WE ARE:

We think too much marketing isn’t us. It’s mass markets, not audiences of one. Homogenous groups to be targeted, not individuals to be inspired. Segments to reach, not people with their own ideas and ambitions. It’s one size fits all, and it’s dull.

When it comes to individuals, we’re fierce. We stand up for individuality. We speak up against bland, broad-brush generalizations. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors and aspirations. And we commit to doing this in every aspect of our work for clients and their consumers.

We actively foster an inclusive workplace where diversity and individual difference are valued and leveraged to achieve the agency’s vision. And most importantly, we value every individual’s wellbeing.

We are Fiercely Individual.

HOW WE DO IT:

At RAPP, we are fiercely focused on the individual and how we can create value from every individual’s experience with a brand. We do this across three capability areas: customer-centric consulting, creativity that inspires action and customer experience management.

Our data analysts know who that person is. Our strategists understand what they want. And our award-winning technologists and creatives know how to get it to them.

RAPP is an integral part of Omnicom’s Precision Marketing Group, comprising 4,000 creatives, technologists, strategists, and data and marketing scientists across 40 global markets.

YOUR ROLE:

Using a data-driven approach you’ll architect end-to-end customer journeys, illuminating opportunities for deeper brand engagement and delivering customer value when it matters most. Your insights help us understand what moments in the journey we must win, what information customers are looking for, what channels they use, and who influences their outcomes.

YOUR RESPONSIBILITIES:

Drive the development of communication strategies that deliver on customer insights, generating and nurturing customers effectively across the decision-making process.
Bring passion and energy for aligning to industry best practices and evolving them to fit our always-on, smart digital world.
Develop deep insights into customer beliefs, attitudes, barriers, and drivers across the entire customer journey, leveraging secondary and primary research and social media listening.
Performing current state analysis (including but not limited to heuristic analysis, detailed usability analysis and competitive analysis) and competitive analyses to identify opportunities.
Plan end to end user experiences. Identify requirements, set goals, study users, and design thoughtful experiences that translate business and user goals into engaging experiences, across digital campaigns, email, social, websites / apps, etc.
Develop creative briefs and brief internal teams.
Work with creative teams to inspire great work through lateral thinking, understanding of channel and industry best practices and actionable strategies informed by data insights.
Collaborate closely with agency partners to ensure strategic consistency across program elements.
Work collaboratively with the Marketing Sciences team to establish KPIs and define the learning and testing agenda.
Work with Marketing Sciences team to maintain sound understanding of results and identify areas for optimization.
Collaborative client partner, leading in strategic conversations, workshops and earning the trust of clients
Able to package and sell in ideas through effective presentation skills and storytelling.

Skills & experience:

Bachelor’s Degree in related field or equivalent experience.
5+ years of experience in strategic planning at an agency.
Proven understanding of CRM and prior experience developing business rules.
Data-driven, critical thinking marketer who has an ability to distinguish signals from noise, whether in campaign-building or in post-send analysis.
Ability to thrive in a fast-paced environment, managing multiple projects with various deadlines simultaneously.
Proficient in Microsoft Office and development of PowerPoint or Keynote presentations.
Excellent writing and editing skills with strict attention to detail.
Proven presentation skills and ability to lead group work sessions

Other Requirements:

You’ll have a track record of getting things done – you’ll need to be a driving force behind our desire to ‘keep our clients ahead of the game’. We want you to challenge their conventions and bring their strategies to life.
Interpersonally savvy – you will need to be able to handle the client on your own, lead projects and be their trusted advisor at RAPP.
You’ll support the rest of the team in their professional development by inputting to and quality controlling their delivery.

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

Apply for this Job

* Required

First Name *

Last Name *

Email *

Phone

Location (City) *

Resume/CV *

Dropbox Google Drive

(File types: pdf, doc, docx, txt, rtf)

Cover Letter

Dropbox Google Drive

(File types: pdf, doc, docx, txt, rtf)

Address *

Desired Salary *

LinkedIn Profile

Website

How did you hear about this job?

What is your highest education level? *

Do you currently work for an Omnicom agency? If so, which one *

Are you authorized to work in the USA? *

Will you now or in the future require the company to sponsor your employment visa status (E.g. H1B status)? *

I certify that the answers given herein are true and complete to the best of my knowledge. I authorize investigation of all statements contained in this application for employment as may be necessary in arriving at an employment decision I hereby understand and acknowledge that, unless otherwise defined by applicable law, any employment relationship with this organization is of an “at will” nature, which means the Employee may resign at any time and the Employer may discharge the Employee at any time with or without cause. It is further understood that this “at will” employment relationship may not be changed by any written document or by conduct unless such a change is specifi8cally acknowledged in writing by an authorized executive of this organization. I understand that as part of the offer process I will be subject to a background check that will include but is not limited to a criminal background check. In the event of employment, I understand that false or misleading information given I my application or interview (s) may result in discharge. I understand, also, that I am required to abide by all rules and regulations of the Employer. *

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in RAPP’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Gender

Are you Hispanic/Latino?

Please identify your race

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Veteran Status

Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

Autism
Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
Blind or low vision
Cancer
Cardiovascular or heart disease
Celiac disease
Cerebral palsy
Deaf or hard of hearing
Depression or anxiety
Diabetes
Epilepsy
Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
Intellectual disability
Missing limbs or partially missing limbs
Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

Disability Status

¹Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.