TITLE:	Email Campaign Manager (Technical)	LOCATION:	Singapore
GROUP:	Client Servicing	REPORT TO:	Managing Director, RAPP Singapore

About RAPP Singapore

RAPP knows the way to create real value for brands, is to help them create real value for their customers. We do this by balancing Precision & Empathy: the ability to understand real people through data, and the smarts to meet their individual wants and needs. Building on our data foundation, RAPP delivers a range of capability across social, digital, customer experience and technology. As part of Omnicom, RAPP is proud to employ over 1,000 talented people across U.S., Brazil, UK, France, Germany, Singapore and Dubai, and we actively foster an inclusive workplace where diversity and individual differences are valued and leveraged to achieve the agency’s vision. The Singapore team was started in 2016 to address the needs of our regional clients, and we are seeking like-minded individuals to join our growing team.

Your Role

You’ll be setting up and executing marketing campaigns and making sure that they are delivered on time and to the client’s specifications. You’ll be working closely with the rest of the client team to ensure all monitoring and KPIs are met and ensuring the client team is seen as a value-added service at all times.

We also think character is equally important. We are a fun, ambitious and flexible team that openly communicates and follows a “can do attitude” of mutual support regardless of your title. This is probably the main reason why you should join us! We are small enough to be agile, but have a global network of insanely talented people, whom you will get to work with/ learn from. That said, we strive (and succeed) to maintain a fun, flexible and respectful culture that you typically see in start-up agencies.

Your Responsibilities

Operational Management and Delivery: being able to understand the client business – through delivery goals and to continually demonstrate how RAPP can add value

Ownership of operational delivery, ensuring tasks are delivered to schedule and to an exceptional standard
Easily build rapport and trust with others, advising client and internal team on delivery tasks and challenging briefs, be the sole RAPP representative at client meetings
Communicates powerfully – and is credible, provides a listening ear to the client, showing the ability to explain technical items in a non-technical way
When issues arise work with all internal team members to find a fast, effective resolution
Manage and monitor data activities
Monitor automated trigger campaigns and reporting
Schedule and manage client requested activities, following up with others to ensure items are progressing
Setup and execute adhoc and new trigger campaigns, including selecting the audiences for these campaigns
Deliver on adhoc data requests
Input into campaign development from a data perspective
Delivery and technical issue management and resolution
Quality assurance on all aspects of delivery
Attend client meetings
Take a brief from a client, interpret as required and follow through to delivery
Quote for new activities
Work to grow opportunities with the client

Specific to this role:

Lead management of key client stakeholder relationships and delivery duties
Working to onboard client activities and build the client relationship through regular on-site visits to the client offices

Skills and Experience

You’ll have excellent SQL skills
You’ll come from a database marketing background and have a solid understanding of both data and databases, from a marketing point of view
You’ll be a data-guru and have excellent data processing and data manipulation skills
Know your audience: strong communication skills are essential with both the client and internal parties are essential and you’ll be expected to have regular client contact. You’ll also need to be able to communicate technical information in a non-technical manner to stakeholders inside and outside of the company
You’ll need to have incredibly strong organisational skills, the ability to think on your feet and multi-task – you should thrive on dealing with simultaneous requests and a busy working day
Professionalism: we want someone who can demonstrate a professional service to both internal and external clients at all times
Ready to admit you don’t know it all: you should always be willing to seek assistance immediately from your team or colleagues when problems arise
Eagle-eyed – you should demonstrate attention to detail at all times and take pride in your work
You’ll be proactive in keeping an eye on data security issues at all times
We would expect you to respond promptly to technical queries and provide technical advice and support
We expect you to understand the needs of the client and respond efficiently and appropriately to meet these
We want you to be proactive and suggest ideas to add value to the client
Any knowledge of Salesforce Marketing Cloud would be extremely advantageous
Knowledge of other CRM platforms such as Adobe Campaign, would be advantageous.
Experience of working within a marketing services business or within a marketing services team client-side
Previous work in a client facing role demonstrating the ability to build and maintain solid client relationships
Experience of working in multifunctional teams and managing others delivery
Excellent oral and written communication

Attributes:

Client partnership - you engage in delivery conversations with clients and are recognized as a trusted advisor
Innovation - you understand and get to the heart of a problem by challenging assumptions and digging deeper. You’ll come up with innovative options and you stimulate innovative thinking
Commercial Focus - you have strong financial and commercial acumen together with an ability to negotiate optimal “win-win” terms of business
Influencing skills – you’ll solicit the involvement of key people in advance to build ownership and use multiple approaches to persuade key stakeholders to build broad support for an idea
‘Can-Do’ attitude - you’re an entrepreneur who will take calculated risks to anticipate and act on opportunities that lead to significant gains for RAPP and the client
Consultative - you understand the value approach of building a successful client partnership and you listen and question effectively to identify real client needs. You build solutions around the client
Curious - you have a non-parochial mind-set and recognize what’s going on in the world at large and the breadth of the marketing landscape. Equally you understand its influence on your client’s business, business objectives and strategy
Attention to detail – everything you do is to the highest standard with accuracy always forefront of mind

Education and other requirements

Any knowledge of Salesforce Marketing Cloud would be highly advantageous
GCSE or equivalent (including Maths) and a Degree or equivalent is essential

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Email Campaign Manager

About RAPP Singapore

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