RAPP Dallas is looking for an Associate Director, Experience Analytics
to join our growing team.
We are the agency absolutely, utterly, fiercely focused on the individual. We use our data, technology and creative smarts to make meaningful, connections with every single person a brand knows.
We are part of the OPMG group, which is in turn a part of Omnicom. This group also includes Critical Mass, Targetbase, Proximity, Credera, and sparks&honey and other well-known agencies.
We are 5 minutes from DFW Airport and a quick Uber to one of the fastest growing metro areas in Texas. 7850 N Beltline Rd. Irving.
From opening a checking account to buying a sweet new ride to biting into a Big Mac®, we provide smart solutions for companies like Toyota, McDonald’s, TXU Energy and more.
You have 6+ years of experience deriving insights through data and utilizing quantitative techniques to solve marketing or business problems, such as campaign analysis, a/b testing and program optimization.
You are an overseer with an ability to analyze across multiple channels. You know when to use the right methods to get the best information.
In your career, you have worked for an advertising and marketing company (or maybe a few) and retail or quick service restaurant client. You can establish KPIs, define learning agendas, and create MDA plans like it's your job - because it is.
Most of all, you understand that data isn't just numbers. You have an ability to give meaning to the data to give insight into the behaviors of real people.
CRM Experience is required as well as deep expertise in email, direct mail, and web, and functional knowledge of online display, mobile, social media and search as well
What else? Maybe you're an internet podcast geek. Or maybe you create infographics in your spare time. We want to know what makes you, you.