Publisher Development Manager

Team Overview

The Regional Publisher Development function exists to maximize supply opportunities, discovering audiences that match demand side needs, with the goal of increasing overall yield for a region. The aim is to combine the three distinct functions: Publisher Discovery, Developing and Key.

 Job summary

The Publisher Development Manager will manage a portfolio of high performance potential supply/publisher partners, with the goal of diversifying partnership opportunities for the EU Demand Teams. She/he will also build direct relationships with new publishers into the network, and introduce them to our services and technology, with the goal to grow them across RM’s network and clients. She/He will work closely with her/his team leader and Client teams, she/he will be responsible for match-making opportunities to client briefs, whilst overseeing the wider portfolio and coaching ‘gold’ standard partners to scale further through product adoption. As the inside sales team for key partners, the team will PR and communicate new opportunities across the organization. products and services, supporting their ramp-up.

 Roles & Responsibilities:

  • Supporting publisher migration work and on-boarding of new partners by providing introductory advice for new publishers in the network
  • Creating appropriate one-pager, gather and file presentations for new partners to communicate those new opportunities to the CS-teams via E-Mail, Webinars, etc.
  • Supporting in building a knowledge base for the DACH-region to share with the wider teams
  • Overseeing the growth and development of a larger publisher portfolio with the goal of driving new active partnerships (click and order active) and maximize the partner’s ROI
  • Liaison for publisher needs – reporting insights, payment reconciliation and partnership approvals.
  • Good understating of Rakuten products, to upsell and increase adoption
  • Establish and maintain regular and appropriate communication with the key contact(s) for selected partners through webinars, meetings, emails, calls and support tickets
  • Supports the Clients Services (CS) group, by dedicated publisher proposals, communications, or market insights

 Experience Required:

  • 2-3 years’ experience in Planning, Analytics or Publisher Management role
  • Knowledge of publisher business models, to standardise approach to opportunity sizing
  • Fluent in German and English language

 Technical /functional expertise

  • Understands the full end-to-end publisher onboarding and optimization experience, to identify opportunities for enhanced efficiencies and automation
  • Affiliate Marketing experience, with some publisher technology or tools (reporting, API’s, tracking)

 Personal effectiveness

  • Hands-on approach with can-do attitude; problem solving; resourceful; ensure constructive accountability for actions; decisive; adaptable
  • Highly organised, self-motivated, good time-management, able to prioritise
  • Collaborative approach, working closely with key stakeholders across Acquisition, Publisher, Analytics, Network Quality and Product orgs
  • Highly effective communicator, across all levels (excellent written and verbal skills), with ability to build clear and prioritised plans

 Results focus

  • Ability to work to manage key priorities, roadmaps and deliver to deadlines
  • Developing, maintaining and extending relationships
  • Excellent understanding of partners business potential to help increase local market share and growth
  • Good problem solver, taking the initiative to resolve issues in a timely manner


  • Ability to work cross-functionally and collaboratively with client services organisation, to support client needs whilst aligning to publisher group KPI’s
  • Work closely with Acquisition and rest of Regional publisher teams, to identify partnership opportunities to grow our business
  • Partners with Regional Leaders to recommend improvements and efficiencies, to improve new publisher and publisher development approach


About Rakuten Marketing: Rakuten Marketing is the global leader in integrated marketing solutions. With 16 offices around the world, our integrated marketing solutions span affiliate, display and search. Headquartered in San Mateo, CA, we have offices throughout the United States and in Australia, Brazil, Japan, Singapore, the United Kingdom, Germany and France. Rakuten Marketing empowers marketers to transcend the conventional and achieve the full potential of digital marketing. We deliver data-driven personalized ad experiences that engage consumers – across screens, platforms and traditional publishers – and influence them to purchase. Our commitment to transparency provides consumer journey insights that allow us to continually optimize for performance.


Rakuten Global: Rakuten Group is one of the world’s leading internet service companies, providing a variety of consumer and business-focused services including e-commerce, e-reading, travel, banking, securities,credit card, e-money, portal and media, online marketing and professional sports. Rakuten is expanding globally and currently has operations throughout Asia, Western Europe and the Americas. Founded in 1997,Rakuten is headquartered in Tokyo, with over 10,000 employees and partner staff worldwide. To learn more, we invite you to visit our global home.


Rakuten is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

Women, minorities, individuals with disabilities and protected veterans are encouraged to apply.

Apply for this Job

* Required
When autocomplete results are available use up and down arrows to review
+ Add Another Education

U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Rakuten Advertising are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.