Raken is a cloud-based, mobile, collaboration platform for the construction industry — we empower the people who build the world!  Our goal is to transform the way the world builds by introducing technology to a 7,000 year old industry. To achieve this, we aim to attract unique, passionate people to the cause. We believe that faster, better reporting will improve the working lives of nearly 10% of the US labor force—the percentage of people currently working in construction. Helping turn the worst part of their day into the easiest (and fastest) is why we do what we do! We work with Commercial, Residential, and Specialty Contractors of all shapes and sizes; including many of the largest construction companies in the world. 

Raken is seeking an Email/Marketing Automation Manager to join our growing team!  This role can be fulfilled either in our Carlsbad, California office, remotely or in a hybrid role.  Ideal candidates will be located in Southern California.  

The Email/Automation Marketing Manager will guide and develop a robust email program using Salesforce and Marketing Cloud Account Engagement (formerly known as Pardot). This role focuses on developing email communications/paths to engage the consumer across the full lifecycle from prospect to paid user. A successful candidate has expertise in audience segmentation, email marketing, performance tracking and optimization, and marketing automation platforms. We are committed to both Salesforce and Marketing Cloud Account Engagement (Pardot), and you are expected to be an expert in both platforms.

This is a high visibility role that requires close partnership across Product Marketing, Sales, Customer Success, Agency partners, etc., and requires strong skills in effective verbal and written communication as well as the ability to influence stakeholders at all organizational levels. You are expected to be knowledgeable of and apply industry-best practices for email marketing, email attribution and reporting, as well as tracking and managing database performance.

Role Responsibilities

  • Maintain an organized information architecture across your projects, campaigns, naming conventions, etc. to ensure proper performance tracking
  • Possess HTML/CSS skills and can autonomously define and develop email templates and automations that are customizable and scalable 
  • Create and implement nurture journeys through the Engagement Studio program
  • Define, Implement and execute campaigns based on agreed upon requirements with Marketing leadership
  • Develop a rigorous testing strategy for email marketing campaigns, including subject lines, dynamic content, layout and targeting
  • Possess the ability to create complex segmentation (inclusion, exclusion, targeting, hygiene), define automation rules, evaluate gaps, suggest operational efficiencies
  • Act as the subject matter expert on email and marketing automation and work cross-functionally with stakeholders to proactively suggest process and system improvements to drive more value from our solutions
  • Anticipate and troubleshoot issues in relation to the systems you own, work collaboratively to implement and document solutions
  • Maintain effective lead scoring models that move prospects through the lifecycle of MCL, MEL, MQL, SAL, SQL based on behavioral, account, and persona-based data
  • Define reporting on email KPIs including testing, overall performance, and the contribution to MQL and Opportunity creation
  • Thorough understanding of how to use UTMs for tracking marketing performance
  • Ability to assist our Marketing Analyst to report on the effectiveness of lead scoring, engagement studios, email testing and performance
  • Exhibit professionalism and accountability in all aspects of role
  • Make good decisions based on available data and situational awareness 
  • Contribute to the culture of Raken and the Marketing team by embodying our core values


  • Bachelor's degree 
  • 5+ years experience as a manager of Email / CRM Marketing, Marketing Automation, Demand Gen, Lifecycle Marketing, or similar role at a B2B SaaS operation
  • 5+ years of hands-on experience with Pardot and Salesforce; Pardot certification required
  • Understanding of lead routing from a multi-channel marketing approach 
  • Excellent written and verbal communication 
  • Excellent organizational behavior
  • Ability to manage time effectively and balance multiple projects at the same time while navigating changing priorities
  • Experience using Outreach, Lean Data, and Chilipiper strongly preferred


  • Medical, dental and vision with generous employer contribution
  • Life/LTD
  • Generous PTO
  • 12 Paid Holidays
  • 401k + Match
  • Continuing education
  • Free on-site gym
  • Monthly Social Events
  • Excellent company culture
  • Modern office with Ocean view and amenities

Diversity and Inclusion

We are committed to cultivating and preserving a culture of inclusion and connectedness. We are able to grow and learn better together with a diverse team of employees. The collective sum of the individual differences, life experiences, knowledge, innovation, self-expression, and talent that our employees invest in their work represents not only part of our culture but is a key contributor to our success. We welcome the unique contributions that you can bring in terms of education, opinions, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, color, religion, disability, sexual orientation and beliefs.

Our Culture is Top Priority!  We have a hardworking team that loves to make a significant positive impact and have fun while doing it. Core values we live by: Take Ownership, Elevate Others, Keep Evolving, Stay Balanced, Let's Go!  We invite you to learn more about us:  https://www.rakenapp.com/


Apply for this Job

* Required

resume chosen  
(File types: pdf, doc, docx, txt, rtf)
cover_letter chosen  
(File types: pdf, doc, docx, txt, rtf)
When autocomplete results are available use up and down arrows to review
+ Add Another Education

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Raken’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.