Company Description

At Qualtrics, our mission is to close experience gaps—the costly differences between what customers and employees expect, and what they’re receiving.

8,500+ organizations worldwide and more than 3/4 of the Fortune 100 rely on Qualtrics Experience Management to collect and analyze feedback—more feedback than they ever thought possible. With Qualtrics XM, organizations can continually assess the quality of their four core experiences—customers, employees, products, and brands. They can be at every meaningful touchpoint, for every experience, and predict which changes will resonate most with customers and employees.

The Challenge 

The Head of Global Channel Marketing would design, own, and drive Qualtrics’s inbound and outbound channel marketing and portfolio management. These channels currently include SEO/SEM/PPC, email, inbound web, direct mail, and other channels. This position is responsible for raising the bar on channels, standards, and templates that deliver a great experience for prospects looking to learn more about Qualtrics, and make our global execution stronger by standardizing these experiences where applicable.

This position is responsible for leading marketing professionals to execute on the channels above and also works in partnership with product-line growth marketing teams and experiential marketing teams to ensure that we have clear runway for development and execution of end-user/prospect demand generation programs, campaign design and execution, direct marketing strategies and programs, and co-branded programs with partners.

Finally, this position would also be responsible for identifying and growing new/emerging marketing channels to enable Qualtrics to hit these pipeline targets in the most effective fashion.

What you would do:

  • Create and own our channel portfolio strategy, working closely with our technical team and in constant collaboration with every area of business operations (including marketing, creative teams, and partnerships)
  • Lead the people and programs responsible for generating market awareness and channel execution in all programmatic channels such as website, paid media, SEO, and conversational media like email and chat
  • Own the above programs, budgets, and outcomes for the Americas and work with EMEA/APJ geographic marketing leaders to ensure we hit targets on a weekly, daily basis
  • Drive strategic channel development and marketing initiatives – manage budgets, prepare business cases, set and hit goals and watch metrics and leading indicators to fuel the next wave of channel development
  • Build and lead a world-class online marketing team that is responsible for growing site traffic through Search, Datafeeds, review websites, affiliates, and other emerging technologies
  • Managing the development and implementation of digital campaigns that meet brand awareness, traffic generation, ROI, lead generation and conversion objectives.
  • Develop and implement an SEO/SEM and Affiliate strategy to drive incremental visitors and revenue to the site.
  • Implement and manage third-party pay-for-performance partnerships and agencies.
  • Translate digital projects and acumen to business stories providing detailed updates on project priorities, progress, and results to senior leadership/internal stakeholders.


  • Master's degree or 10+ years of channel marketing experience/education required
  • Great trajectory of academic and on-the-job excellence as evidenced through progression with the most challenging educational institutions and brands
  • 10+ years of digital media/marketing experience in a B2B/B2C experience-focused company with a demonstrated track record of driving results
  • Demonstrated success of building and scaling marketing channels, inclusive of business cases and performance management/attribution to support growth
  • Strategic thinker, with the aptitude to dive deep into each channel to drive daily execution
  • Experience in marketing automation operations and lead scoring systems
  • Strong understanding of demand generation and revenue attribution
  • Strong experience in lead management including working with sales team to ensure quality leads are being delivered
  • Must be comfortable working “virtually” with team members outside the immediate environment.


Apply for this Job
* Required

File   X
File   X

U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Qualtrics are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Share this job: