Create and drive the integrated marketing calendar across channels for your product area
Instrument campaigns to measure their success and report on progress towards campaign goals
Collaborate with channel owners to improve future campaigns based upon data & trends
Ensure all the parts are moving properly across channels like creative & content, communicating frequently so that they have what they need to execute
Collaborate with analytics team to report on marketing success and identify opportunities for optimization
Partner with the integrated marketers and channel marketing owners (email, webinar, paid media, SEO, etc.) to build integrated campaigns that drive awareness and consideration
Qualifications & Requirements
6+ years creating and managing marketing programs, including at least 1 year in B2B
Passion for building customer facing campaigns and pipeline
Excellent program management and interpersonal skills with and a phenomenal track record of working across teams
Consistent track record delivering under a tight deadline
Highly analytical and metrics driven
Experience in managing sales funnels, marketing automation and lead scoring - preferably with Salesforce & Marketo
Work life integration is deeply important to us - we have frequent office events, team outings, and happy hours
Qualtrics Experience Program - $1,500 for an experience of your choosing (eligible after a year)
We take pride in our offices design aiming at fostering creativity from our rooftop views to an open and collaborative work space.
30 paid days off - 15 PTO + 5 Personal Days + 10 Holiday Closures (additional after a year)
On top of standard benefits package (medical - employees and their families, dental, vision, life insurance, etc) we provide snacks, drinks, and free lunches in our office
To learn more about what we value read about it directly from our employees Qualtrics Life stories