The Challenge

We are looking for a rockstar Head of Field & ABM Marketing for the Americas to bring digital and physical manifestations of Qualtrics’s brand to life in our marketing campaigns. This position will build stronger, more meaningfully curated experiences that ultimately drive pipeline and deal acceleration. The role is equal parts creative, collaborative, and revenue-minded, as it is instrumental in partnering with our Americas enterprise and field sales teams, as well as field operations, to bring the Qualtrics Experience Management mission to life through physical and digital events and field marketing activities. The ideal candidate will also have a strong marketing automation background with proven expertise across marketing channels.

This role will be the primary partner for the Americas field sales organization, making sure that both corporate and field marketing activities and initiatives are fully realized. The role leads the Field Marketing team, which is accountable for building marketing sourced pipeline for these sales teams, owning a clear calendar for each marketing window, and executing a cadence of physical events (our own and with partners/vendors), direct mailer/ABM journeys, as well as digital experiential channels like webinars, live conversations, content programs etc.

Expectations for Success

  • Lead and drive the creation of the Americas field marketing plan and portfolio for Qualtrics with strategies that drive prospect consideration and revenue pipeline
  • Get to know our target audience deeply including their content and communication channel preferences in order to design deeply resonant marketing experiences
  • Amplify the Qualtrics brand and XM product positioning, ensuring consistent, on-brand messaging
  • Raise the bar for execution with the physical and digital experiential marketing teams and ensure that the brand standard and customer experience are never compromised in our campaign execution
  • Work with a cross-functional group of stakeholders in product marketing, growth teams, and channel marketing to develop an arc of marketing campaigns for each quarter, and an execution plan to deliver against agreed priorities and targets
  • Develop specific program and project plans, both 1:1 and 1:many,  to execute prioritized marketing campaigns
  • Grow mileage of high-quality physical events through effective follow-up marketing (either with digital/social amplification) and creation and curation of a content library with assets from those events
  • Manage and develop a highly motivated team of experiential marketing leaders at all levels to serve as anchors for our digital and field programs
  • Independently manage outside vendors and partners to create execution options for our programs
  • Create a flywheel -- Build out a scalable event strategy engine to co-host various event formats; develop event kits/playbooks, standardized procedures and tracking for each event
  • Embody the brand at our events and engagement venues working closely with our executive team and other influencers
  • Develop junior field and ABM marketers into being the most successful experience management marketers in the industry

Qualifications & Requirements

  • Great career trajectory and excellence as evidenced through progression with the most challenging educational institutions and brands
  • Strong track record of partnering with field sales executives to drive pipeline and established success as their marketing counterpart
  • 10-12+ years managing a strong field B2B marketing portfolio, ideally in the SAAS space
  • Proven ability to influence and make decisions in a fast moving environment with multiple stakeholders
  • Must be a relationship builder capable of networking with multiple vendors and partners
  • Deep knowledge of the marketing space and portfolio options applicable to high growth environments
  • High-energy leader who brings the passion and ability to motivate cross-functional teams who engage with customers daily
  • Expertise in Marketing Automation Platforms (Required) - preferably Marketo
  • Experience in marketing automation operations and lead scoring systems
  • Expertise in usage and marketing administration (Required)
  • Solid understanding of demand generation and revenue attribution
  • Proven experience building and scaling account-based marketing programs
  • Experience implementing enterprise lead generation and ABM programs and processes
  • Must have 5+years of hands-on experience in B2B Marketing & Demand Generation
  • Ability to travel within US and Canada about 25% of the year

What differentiates us from other companies: 

  • Work life integration is deeply important to us - we have frequent office events, team outings, and happy hours
  • Qualtrics Experience Program - $1,500 for an experience of your choosing (eligible after a year)
  • We take pride in our offices design aiming at fostering creativity from our rooftop views to an open and collaborative work space.
  • 30 paid days off - 15 PTO + 5 Personal Days + 10 Holiday Closures (additional after a year)
  • On top of standard benefits package (medical - employees and their families, dental, vision, life insurance, etc) we provide snacks, drinks, and free lunches in our office
  • To learn more about what we value read about it directly from our employees Qualtrics Life stories


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