You will have a track record of successfully managing paid search, paid social, display, retargeting, media buying, & landing page optimisation. You will leverage that experience to build and manage programs on all relevant digital advertising channels. Through careful tracking and optimisation, you generate demonstrably ROI-positive leads and fuel Qualtrics’ growth in EMEA.
A Day in the Life
Execute, manage and oversee all digital advertising including PPC, display advertising, remarketing, paid social, and other online advertising channels.
Manage day-to-day optimisation activities including building and managing bidding strategies, quality score improvements, ad copywriting, testing and optimisation, keyword research, budget forecasting, campaign reporting and analysis, and continuous program improvement.
Own measurement and tracking requirements for all digital advertising ensuring we can track all stages of the funnel and effectively report on ROI
Analyse and report on key performance data to marketing and sales team leaders.
Own cost-per-lead and cost-per-sale optimization, focusing on conversion metrics to drive increased campaign ROI.
Manage any key 3rd party vendor or vendor relationships
Work closely with marketing team members (content, social, customer marketing, etc.) to deliver a collaborative strategy and drive high- quality traffic to core site and landing pages.
Work closely with the web development team to create and manage landing page optimisation tests to increase conversion volume and quality.
Build a strong relationship with the sales development team and assist in lead follow up processes through training and sales enablement materials about digital marketing
Passionate about digital marketing and enthusiastic to learn
Bachelor's degree in marketing, analytics or related subject
Passion for data analysis and working towards a clearly defined metric
3-4 years well rounded digital marketing experience
Agency experience will be a plus
Experience working with Marketo/Salesforce
Google Adwords Professional certification
Ability to speak additional languages a plus
Experience working with bid management tools a plus
Experience of running campaigns across multiple countries / languages
Experience working with Qualtrics a plus
Qualtrics is an equal opportunity employer
Qualtrics provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.