The Challenge

As a Strategic Product Planner at Qualtrics you join the Experience Research Team. You drive the future UX design of the Qualtrics Experience Management platform and Experience Management products to deliver a best-in-class user experience that creates loyalty, value, and delight. You have highly developed analytical skills and you use them to understand our customers, the key use scenarios/business needs and you are the competitive products expert. You infuse Qualtrics with these insights and you help drive the vision and UX strategy for the next generation of Qualtrics products to add value and growth to the business. You work cross-functionally with researchers, designers, program managers, line of business owners and engineers to drive strategy and planning. You anticipate new features, new technologies and new product and partner opportunities. You are ahead of the development cycle and strategically advance how Qualtrics ideates, builds, measures, and improves products.

What Success Looks Like in the Role

You inspire those around you to understand the pros and cons of competitive products, you know the latest and greatest technology and trends that may impact our field and you are customer obsessed. You drive a culture of cross-team collaboration and build complete processes into the strategy and vision for product development. You have a multiplier effect on creating enthusiasm for products and features that have an immediate need in the marketplace. The product experience strategy you craft and implement not only drives company growth, but scales effortlessly and shows positive ROI.  You have successfully made product design planning a part of the fabric of Qualtrics’ development process.

A Day in the Life

  • As the competitive product insight expert you help Qualtrics develop product value propositions and strategy that ensure our next generation of products provide best-in-class customer experiences, solve customer needs and are poised for success in the marketplace.

  • You create and manage our Qualtrics Advisory Council of key customers from different verticals who will provide ongoing consultation, feedback, suggestions, and insight as we continue to grow and develop the XM platform.

  • You collaborate with researchers, designers, product managers and program managers to identify customer perceptions about Qualtrics and existing products, definite key use scenarios and collaborate to develop new or improved UX concepts and prioritize customer needs during product and feature development.

  • You develop a process to share and prioritize customer feedback from customer facing account and technical teams to ensure those insights are incorporated into the product development process.

  • You are a user experience thought leader and evangelize customer and product needs inside Qualtrics. You teach best practices and you share metrics.

Your Background

You are obsessed with transforming traditional product models into customer experience models, and have built a reputation and track record of these accomplishments. You start with the customer, while impacting and aligning with key strategic business objectives. You have excelled and grown within a dynamic, rapidly scaling, organization. You know how to collect inputs and turn them into measurable outputs.

Minimum Qualifications

  • Bachelor’s degree

  • Master’s Degree in business/economics/marketing is preferred

  • Both customer and technology obsessed with the ability to influence and impact cross-functional teams and process

  • Strong analytical and problem solving skills

  • High standard of detail, excellence, professionalism, and role model behavior

  • Demonstrated ability to serve as a thought leader at all levels of the organization

  • Business & strategy leadership capabilities, high confidence level

  • Skilled in Market analysis and opportunity identification and delivering strategic insights

Preferred Qualifications

  • 8-10+ years demonstrated ability to influence product development with customer, product and industry insights

  • Customer-facing experience delivering and managing solutions

About Qualtrics 

Qualtrics is the technology platform that organizations use to collect, manage, and act on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee and brand—on one platform. Over 10,000 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture, and build iconic brands. Qualtrics was recently acquired by SAP, and together we will accelerate XM and power the experience economy.  Join us on this adventure that can open many doors!  If you’re searching for a company that’s dedicated to your ideas and growth, recognizes your unique contribution, fills you with purpose, and provides a fun, flexible and inclusive work environment - apply now!

Apply for this Job

* Required


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Qualtrics are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.