Senior Paid Media Strategist

Purple Strategies is a boutique strategy firm that integrates the creativity and discipline of brand communications with the speed and strategy of political campaigns to serve Fortune 500 companies, associations, non-profits and some of the most recognizable brands in the world.

Based on a thorough understanding of an ever-evolving paid media landscape and advances in precision targeting, this staff member will develop and execute innovative, multi-channel paid media plans in support of our clients’ overall campaign strategies.

Job duties and responsibilities:

  • Lead the paid media planning process and develop strategic media plans with traditional elements (television, print, radio, out of home) and with a particular emphasis on digital and social media opportunities.
  • Lead paid media strategists in preparing budget, channel and media mix recommendations to support new business proposals for new and existing clients.
  • Supervise the evaluation of possible media buying partners and new tools for audience definition, media planning, media optimization, and content performance, and manage relationships with the vendor and media buying agencies providing these services.
  • Identify the right opportunities to share best practices and vendor services with the firm, ensuring client team leads, campaign managers and Purple’s leadership are up-to-date on paid media tools and services.
  • Assist client teams and paid media strategists at Purple in evaluating, interrogating and making thoughtful and strategic recommendations regarding paid media plans put together by agencies we partner with on media-buying, whether those are clients’ media-buying agencies of record or preferred partners of Purple’s.
  • Work with client teams, particularly team members with expertise in insights — as well as experts in data acquisition and modeling — to shape and define target audiences and audience segments.
  • Develop audience personas that bring segments to life for clients and that inform a campaign’s channel strategy and orchestration of voices through research into media consumption and digital usage data.
  • Work with client teams to establish KPIs and supporting metrics to evaluate the success of paid media campaigns and demonstrate the role that the paid media as it relates to the holistic success of a full campaign.
  • Develop performance reports and present paid media campaign results with optimization recommendations and strategic insights from across platforms (including but not limited to search, social, display, programmatic, video, mobile, etc.).

Experience, knowledge, and skill requirements:

  • 10-15 years of related professional, client-facing experience at brands and/or agencies.
  • Ability to translate client business goals into cohesive, articulate, and insight-driven paid media strategy and tactical paid media plans and effectively manage multiple clients and projects on time and within budget.
  • Experience with media planning, placement, optimization and reporting tools, including research services like comScore, Scarborough, MRI, Nielsen, Global Web Index and ad servers like Sizmek and DoubleClick.
  • Excellent time management skills and a strong ability to prioritize work.
  • Leadership skills and experience guiding and/or managing junior employees while also educating senior colleagues about digital paid media and its role in an integrated campaign plan.
  • Proficiency with top digital advertising self-service platforms including Google AdWords, Facebook Business Manager, Twitter Ads, Google Analytics, and DoubleClick Campaign Manager.

Apply for this Job

* Required
(Optional)
Almost there! Review your information then click 'Submit Application' to apply.

File   X
File   X
When autocomplete results are available use up and down arrows to review
+ Add Another Education


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Purple Strategies are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • HIV/AIDS
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.