What is Purple Strategies?

You may not have heard of us. We fly a bit under the radar when it comes to publicity and recognition – and that’s just the way we like it. We prefer to quietly work for some of the most well-known companies and brands in the world. In fact, we work with 10 of Fortune’s top 150 companies on some of their most visible and important reputation and communication opportunities.

Our clients tend to come to us in one of three public opinion contexts: 1) the unthinkable has happened and they need to successfully navigate a crisis and rebuild their reputation over time; 2) new and unfamiliar pressures and headwinds present challenges – sometimes cultural, sometimes regulatory or legal, sometimes competitive – that, if left untended, can significantly affect their company’s license to operate and succeed over time; or 3) the simple need to uncover a fresh, powerful and unique perspective on their company and reputation as a business-building asset and they’re not getting the quality of thinking, planning or activation from an existing partner.

In these cases, our unique proposition is very compelling: Today more than ever, companies are as much political candidates looking to “win” in the context of public opinion as they are brands. So, we combine politically-inspired strategic thinking and planning with savvy, brand-appropriate and channel-neutral activation to help our clients achieve their goals.

And if you’re wondering where “Purple” comes from, it’s what you get when you combine red and blue – as true in kindergarten art class as it is in politics. Our founders, Steve McMahon (former Democratic strategist) and Alex Castellanos (former Republican strategist) came together in 2009 to create a non-partisan, DC-based strategy and communications firm. We have meaningful presence in both DC (Alexandria) and Chicago. We’re oriented toward fewer clients facing significant issues and reputation challenges that we strive to keep for many years – rather than more, smaller and project-based clients. We don’t do political campaigns.  

We work with our clients through bespoke client teams that combine expertise in research, analytics and insights, strategy development and campaign planning, and idea-centric connection/content planning and activation.

Role Overview:                                           

The multimedia designer is responsible for taking the vision of the creative director and producing the tangible assets required for a client’s campaign. These assets include but are not limited to: print ads, display ads, social media assets and content, infographics, leaflets, one-pagers, email templates, gifs, etc.

A strong design background is required for this job, and this person must be extraordinarily detail oriented. In addition, the candidate must have portfolio of a variety of produced assets and experience working in production of both traditional and online media assets.

The assets created by the candidate would be used in advertising and other executional elements as part of a client’s campaign. Because of the quick pace of our business, this person is expected to work quickly with little oversight, all while delivering a quality work product.  

Primary Responsibilities:

  • Work with the creative director and campaign team to develop the assets needed to reach the desired target audiences
  • Work with the creative director and campaign team to brainstorm ways to create visually dynamic assets that reach the target audience and are appropriate for the client’s campaign
  • Work with outlets and publications to size and ship all assets, delivering them on time and within the required parameters
  • Work closely with the channel planner and campaign team to make sure all publication deadlines are met
  • Keep up-to-date with the constantly shifting requirements and guidelines for different channels and platforms (Facebook, Twitter, Instagram, etc.)
  • On occasion, work directly with the client itself, maintaining a level of professionalism throughout

Experience, Knowledge and Skill Requirements:

  • Expert knowledge of design requirements and best practices across social media platforms
  • Flash and web skills are required
  • Expert knowledge of Adobe Creative Cloud (Lightroom, InDesign, etc.), Microsoft Suite, Photoshop, Illustrator and other platforms required
  • In-depth understanding of different types of ad units, in addition to channels (difference between a banner and hero image, difference between Facebook and Twitter requirements, for example)
  • Thorough understanding of how to work within brand guidelines and maintain them
  • Ability to work with tight deadlines and quick turnarounds
  • Must be able to work with team members of all ages and disciplines across the firm
  • Detail-oriented, can be trusted to deliver a quality work product with minimal oversight or need for revision
  • Agency or corporate brand background strongly preferred
  • Ability to digest difficult concepts and think of visually stimulating ways to display them
  • Knowledge of AP Style Guidelines is strongly preferred

Education and Training Requirements:

  • Bachelor’s Degree related to graphic communications, graphic design, art direction or another related field is required
  • 5-10 years of professional design and production experience
  • Portfolio of produced assets is required
  • Ability to work in a professional office setting

Physical Requirements:

  • Limited travel

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