Influencer Manager, Americas

KRAFTON, Inc. is looking for an experienced Influencer Manager to join its Americas Communications Team. As an Influencer Manager, you’ll be responsible for developing organic and paid influencer marketing campaigns, managing the company’s existing regional influencer programs across PUBG and other IP, and analyzing influencer content performance based on data-driven insights. This individual has experience working with gaming influencers across YouTube, Twitch, Facebook, TikTok, Instagram, and other relevant platforms.

 

The Influencer Manager should be a creative and strategic thinker who is results-oriented and has a proven ability to develop and implement successful organic and paid influencer marketing campaigns. In addition to possessing a deep understanding of the video game industry, the ideal candidate will have experience developing effective influencer marketing strategies and creating / executing campaigns from start to finish (i.e., identifying clear goals, developing a concept, building support for the initiative, working with a range of stakeholders to bring it to life, measuring its success, and developing learnings for future campaigns). This role will report into the Americas Earned Communications Lead.

Responsibilities

  • Manage and oversee KRAFTON’s influencer programs by preparing and deploying high level strategies for engaging various content creators.
  • Prepare short and long-term goals for all relevant influencer programs, defining and tracking ongoing quantitative and qualitative results.
  • Serve as a primary tactician for all Americas KRAFTON titles, including PUBG: BATTLEGROUNDS and PUBG: NEW STATE influencer marketing campaigns and ongoing influencer relations.
  • Monitor, measure, analyze, and report performance metrics for relevant influencer initiatives.
  • Create, review, and approve influencer plans, initiatives, and ad-hoc requests from cross-functional teams.
  • Maintain close communications and align with other cross-functional teams within the Americas Publishing organization.
  • Partner with global headquarters and subsidiaries for program execution and meetings.
  • Build, maintain, and grow mutually beneficial long-term relationships with influencers and leverage those relationships in support of product go-to-market plans.
  • Create and edits various materials, including presentations, reports, recommendations, and other relevant copy.
  • Have a willingness to complete any other reasonable activity required by the Communications Team.

Qualifications

  • 5-7 years of experience working with content creators and/or social media influencers.
  • Established relationships within the gaming influencer space and experience leveraging those relationships in both earned and paid capacities.
  • Experience developing influencer programs for live service games is a plus.
  • Desire to develop innovative influencer-driven campaigns that tap into the latest content trends and technology across established and emerging platforms.
  • Excitement to build a strong, diverse community of content creators who are engaged in the broader gaming community and support KRAFTON’s goal of creating premiere entertainment properties like PUBG: BATTLEGROUNDS, PUBG: NEW STATE and others.
  • Hands-on experience with developing and reporting on metrics and KPIs for business goals, process improvement projects, and campaign management; experience with (or a strong interest in) taking a data-driven approach to influencer marketing strategy development.
  • Ability to both think strategically and execute tactically.
  • Passion for gaming; a love for KRAFON’s games, including PUBG a plus.
  • Strong understanding of social and content platforms like YouTube, Twitch, TikTok, Facebook, Instagram, and Twitter.

 

Reasonable Accommodation

PUBG Santa Monica is committed to the full inclusion of all qualified individuals. As part of this commitment, the Company will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to apply for an open position, perform essential job functions, and/or to receive other benefits and privileges of employment, please contact the HR Talent team at PUBG Santa Monica, to begin the interactive process.

EEOC statement

PUBG Santa Monica provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type.

Privacy Notice

In order to evaluate your candidacy, we may ask you to provide us with certain personal information, including your identification data (e.g. name, date of birth, driver’s license number, social security number, passport number, and contact details), education information, financial information (for payroll and benefits), and professional and employment history. If you have any questions about our privacy policy or would like to learn more, please visit https://na.battlegrounds.pubg.com/pp-website/, which includes a link to an additional notice for California residents and which link can also be visited directly at https://na.battlegrounds.pubg.com/privacy-notice-for-california-residents/.

 

Apply for this Job

* Required

  
(File types: pdf, doc, docx, txt, rtf)
  
(File types: pdf, doc, docx, txt, rtf)


Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in PUBG Santa Monica’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.