About The Role
We are seeking a Senior Director of Planning to lead the creation and optimization of best-in-class marketing programs for our clients. You will build and oversee the development of communications strategies and plans that help our clients reach their goals, using your digital marketing, omnichannel, and audience empathy skills to define breakthrough ways to engage and move people to action.
You will lead a team of planners and analysts and collaborate with content specialists, experience designers, and media experts through the strategic planning to activation process, bringing our unique, end-to-end specialties together to drive accelerated performance outcomes.
As a part of Prophet, you'll be a strategic connector, translating brand and marketing strategies into successful communications plans and creative strategies. You'll participate in the creation of shared IP and devise ways to have a greater impact together.
As a key functional leader, you'll contribute to our continued advancement by teaching others best practices, developing ways to do what we do better, and finding creative solutions to clients' activation challenges.
We are looking for a highly collaborative problem solver with mastery of modern marketing practices and proven applications for both B2B and B2C clients. This position requires someone with management and leadership experience, ready to build and advance our strategic planning capability further.
Your Day to Day
As a functional leader…
- Be a thought leader on modern communications practices- digital and content marketing, audience and target insights, channels, and experience interactions.
- Lead the development of planning talent, determining talent gaps, and hiring to fill these gaps and develop paths to achieve core competency excellence.
- Work with fellow functional and platform leaders to connect processes and thinking to advance and scale how we effectively plan, engage, and convert our clients' target audiences.
- Establish and integrate an outcomes-based orientation across the planning, analytics, and media teams, ensuring integrated performance measurement plans are in place and assessed to inform ongoing optimization opportunities for media clients.
- Consult with Partners on approaches and pitches for new business opportunities that require demand planning expertise.
- Make internal and external presentations to support ongoing education of staff and clients on the team's capabilities and how we can help.
As a strategy lead and manager for client delivery…
- Translate strategic opportunities into specific recommendations and roadmaps that solve brand, communications, and experience problems.
- Manage analysts and planners supporting the strategy development process, defining and overseeing their work across key accounts and projects.
- Lead client immersion and discovery to confirm market, audience, and brand opportunities aligned with clients' business and marketing goals.
- Lead development and facilitation of workshops to align clients on inputs and possibilities for strategic initiatives, including audience definition, brand development, messaging, content, and experience design.
- Develop custom research designs to inform your recommendations, including primary, secondary, and data-based research.
- Brief and collaborate with creative, media, and design teams to develop campaign concepts, content themes, and integrated media plans.
- Lead immersion into clients' existing channel ecosystems, audience behaviors, and competitive assessments to determine ideal state channel mix, channel charters, and content types, including SEO/Organic, Social/Earned, Web/Email/Owned, and Paid (on/offline) channels.
What You Bring
- 10+ years of experience in marketing and/or digital strategy roles with an emphasis on demand marketing (demand/lead generation, campaign design, measurement/optimization).
- 5+ years of experience as a people manager and/or team leader.
- Previous agency and/or consulting experience preferred.
- Experience finding lead insights from diverse and robust data sources, including search, social, web data, and client-provided documentation.
- Comfort with setting up, performing, and evaluating output from primary, secondary, and behavioral research methods.
- Familiarity with digital marketing and acquisition touchpoints, including SEO, SEM, paid search, content marketing, email, and social media marketing and their roles in driving behavior.
- Marketing, communications, or related degree required.
- Effective team leader and manager who can simplify the complex and lead by example.
- Comfort working in highly flexible environments, regularly switching gears from brand to brand, and partnering with other team members/departments to meet deadlines.
- Excellent and persuasive communication skills; able to clearly articulate and sell your strategies in relatable and convincing ways.
- Knowledge of modern marketing and digital-based storytelling practices.
- Self-starter with a passion for continual learning.
- Demonstrated decision-making and problem-solving skills.
- Detail-orientation with the ability to multi-task and meet deadlines with minimal supervision.
Prophet is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. All employment, promotion, and evaluation decisions are based on qualifications, merit and business need.
