Property Finder is the leading digital real estate platform in the Middle East and North Africa region. A UAE-born startup, Property Finder expanded its operations to Qatar, Bahrain, Saudi Arabia, and Egypt over the years. Recently, it acquired a significant stake in Zingat in Turkey. The company is one of the largest technology start-ups in the region and on a journey to becoming a Unicorn. We are aspiring to create a lighthouse technology company which will have a lasting impact in the entire tech ecosystem in our geography.
Position Summary:
- Create and execute the overall B2B Marketing Strategy for Property Finder.
- Contribute to the development and execution of a thought leadership strategy in line with our brand purpose in B2B space.
- Translate product USPs into commercial narratives about the features, functions and benefits across each segment and key personas.
- Own B2B narrative internally and externally.
- Work closely with commercial team to develop a solid acquisition and retention strategy to fuel our business growth.
Key Responsibilities:
- Ensure Property Finder representation at key industry events and conferences and close collaboration with key industry trade organizations.
- Create and execute Property Finder owned events in close partnership with key stakeholders.
- Develop marketing materials and programs designed to enhance our customers’ understanding of business and products.
- Work closely with cross-functional counterparts (Sales, PR, Data, Creative, etc.) to ensure cohesion and scalability for messaging, campaigns and product launches.
- Define clear KPIs and develop scalable ways to use data and metrics to drive decision making and impact.
- Implement measurement and reporting systems to support the above.
- Maintain accurate budget forecasting and management processes.
Desired Qualifications:
- 15+ years’ of relevant experience.
- Demonstrated capacity for developing industry leading marketing strategies
- Deep knowledge of the B2B marketing dynamics
- Experience working with senior marketers and expertise supporting and enabling a sales organization
- Strong decision-making skills with successful experience influencing cross-functional teams
- Creative flair to bring fresh ideas to positioning and marketing campaigns.
- Comfortable with a fast-paced environment.
- Fluent in English
- Comfortable with a matrix environment.
- Comfortable with uncertainty
Company Principles:
- Move fast and make things
- Data beats opinions
- Don’t confuse motion with progress
- Failure is success if we learn from it
- People over pixels
