Property Finder is the leading digital real estate platform in the Middle East and North Africa region. A UAE-born startup, Property Finder expanded its operations to Qatar, Bahrain, Saudi Arabia, and Egypt over the years. Recently, it acquired a significant stake in Zingat in Turkey. The company is one of the largest technology start-ups in the region and on a journey to becoming a Unicorn. We are aspiring to create a lighthouse technology company which will have a lasting impact in the entire tech ecosystem in our geography.
Role Summary:
- We are hiring a strategic PR leader who will lead the PR efforts for Property Finder.
- He/she will collaborate with multiple external and internal stakeholder and partners to ensure Property Finder is positioned as a thought leader across the real estate industry across all media touch points.
Key Responsibilities:
- Develop and implement a comprehensive public relations strategy that aligns with the Property Finder’s goals and objectives
- Manage a team of junior public relations professionals, providing guidance and support to ensure successful execution of campaigns and initiatives
- Effective management of PR agency
- Ensure the Property Finder is positioned as thought leaders across the industry through PR coverage, interviews and events
- Build and maintain relationships with key media outlets and influencers to secure positive coverage and enhance the organization’s reputation
- Monitor and analyze media coverage of the organization and its competitors to identify opportunities and risks, and develop appropriate responses as needed
- Collaborate with other departments, such as marketing, commercial and product to ensure consistent messaging and effective communication with the public and other
- stakeholders
- Establish and develop effective relationships with relevant governmental entities
- Develop and manage the public relations budget, ensuring cost-effective and efficient use of resources
- Serve as the organization's spokesperson, responding to media inquiries and managing crisis communications as needed
- Stay up-to-date on industry trends and best practices, and share knowledge and insights with the team and other departments as appropriate
Desired Qualifications:
- Bachelor’s degree in Public Relations, Communications, Marketing or related field
- 8-10 years of experience in public relations, with a proven track record of successful campaigns and initiatives
- Experience managing a team of public relations professionals; client side experience is a must
- Excellent English verbal and written communication skills
- Arabic language skills are desirable but not essential
- Strong media relations skills and existing relationships with key media outlets and influencers
- Experience managing crisis communications and working with senior executives
- Strategic thinker with the ability to develop and execute comprehensive public relations strategies
- Ability to work collaboratively with other departments and stakeholders
- Strong organizational and project management skills
- Ability to work effectively in a fast-paced, dynamic environment
