Property Finder is the leading digital real estate platform in the Middle East and North Africa region. A UAE-born startup, Property Finder expanded its operations to Qatar, Bahrain, Saudi Arabia, and Egypt over the years. Recently, it acquired a significant stake in Zingat in Turkey. The company is one of the largest technology start-ups in the region and on a journey to becoming a Unicorn. We are aspiring to create a lighthouse technology company which will have a lasting impact in the entire tech ecosystem in our geography.

 

Istanbul based opportunity which offers remote working and very attractive salary paid in US Dollars ($)

Background:

  • The Marketing Technology team is responsible for assisting and embedding data driven marketing culture within the growth, performance and product team to advance marketing insights, customer/consumer engagements and conversion.
  • We are currently using Tealium IQ, AudienceStream, EventStream, Kochava, and Google suite of products for our web analytics tracking and reporting. At the same time, we are extending the use of Tealium's tag management framework to allow us to build the Target Audience and Segments that can be connected with multiple vendor platforms.
  • We are looking for passionate, energetic, data-driven, innovative, and technically savvy person to join our team. Ideally you’ll have a background that has involved digital <analytics> implementation, digital marketing, or developer working on marketing technology platforms that will enable you to implement tag management and target audience/segmentation capabilities.

Responsibilities

  • Develop strategies for audiences across mobile app, and website for performance marketing team to execute, using data to determine next best action.
  • Translate data into consumer behavioral insights to drive targeting and segmentation strategies, and communicate clearly and effectively to stakeholders.
  • Implement web analytics solutions on Tealium platform including testing and reporting.
  • Partner with Digital Marketing, CRM, Product, and IT teams to understand business, functional, technical, and compliance requirements for activating CDP-enabled campaigns, and aligning workflow, timing, and resources against all requirements.
  • Establish and maintain the CDP application workflow, detailing, documenting, and maintaining processes and documentation
  • Provide daily program management throughout the entire lifecycle of CDP-enabled business initiatives
  • Serve as the "Tagging Implementation Expert" by evolving and managing a solution design reference documentation which outlines analytics variables, rules, and use cases across web properties and applications
  • Work with the peers of business analytics to create, manage, and enforce digital analytics tagging standards to ensure robust and consistent data is captured for analysis.
  • Develop and implement coding practices for site tagging and follow industry standards
  • Develop custom solutions using JavaScript within the Tag Management System for tracking user behavior, enrich, unify and send the data from Tealium to various platforms such as analytics, marketing activation platforms, etc.
  • Implement Tealium tags in a way that is compliant with existing Google Tag Manager framework
  • Collaborate with multiple development teams to engineer and manage a digital data layer across Property Finder’s various digital properties (websites, mobile and app)
  • Create best practices framework
  • Test and validate the implementation of Google Analytics, Tealium tagging changes throughout the development lifecycle
  • Educate testing teams on the tools and methods to validate digital analytics tagging effectively
  • Manage Tealium and Google Analytics configurations including variables, classifications, and processing rules
  • Translate Product Managers' questions into KPIs and that can be measured from tracking user interactions on-site and within our mobile applications
  • Assist development and marketing teams as a subject matter expert for Pinpoint Marketing Automation tools, with a focus on Google Analytics and Tealium iQ
  • Implement third-party tagging with various vendors like - Google Ads, Hotjar, Facebook, etc…
  • Leveraging analytics API’s and building automation tools for analytics reporting that includes platforms such as Tealium API, Google Analytics, AWS Pinpoint email marketing, Firebase, Push messaging etc.

Qualifications

  • 5 years of experience across any combination of; data driven digital marketing, performance marketing, app/mobile marketing, web analytics, in a B2C or B2B space.
  • A field of study in Commerce/Marketing, Computer Science, Information Systems or related field.
  • Experience working with Consumer data enrichment and orchestration.
  • Experience working with tag manager platforms, with an excellent understanding of digital analytics tagging best practices, such as Tealium IQ, Google Tag Manager, Adobe Dynamic Tag Manager.
  • Knowledge of SQL, Python, JavaScript, specifically as it relates to digital analytics implementation
  • Hands-on experience with one or more web analytics tools such as Google Analytics, Omniture SiteCatalyst and debugging tools like Google Tag Assistant, HTTPWatch.
  • Experience working with jQuery, Regular Expressions, HTML CSS selectors
  • Knowledge of database and data warehouse/data lake – Snowflake, Snowplow or SQL Server or IBM DB2 - added advantage
  • Knowledge of Data Science and statistical analysis in a consumer data  - added advantage 
  • Ability to show evidence of solving complex technical problems with creative solutions under resource constraints
  • Experience in transforming qualitative and quantitative data into actionable recommendations and KPIs

What you can expect from us

  • Competitive USD net salary
  • Food and Transportation aid
  • Private Health Insurance
  • Annual leave that you can use without completing your first year
  • Parental and paid military leave beyond what you expect
  • Remote-first working approach with occasional team meetups
  • Online Courses
  • Top-notch tech equipment.
  • Employee referral program
  • English speaking and multinational work environment.

 

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