Property Finder is the leading digital real estate platform in the Middle East and North Africa region. A UAE-born startup, Property Finder expanded its operations to Qatar, Bahrain, Saudi Arabia, and Egypt over the years. Recently, it acquired a significant stake in Zingat in Turkey. The company is one of the largest technology start-ups in the region and on a journey to becoming a Unicorn. We are aspiring to create a lighthouse technology company which will have a lasting impact in the entire tech ecosystem in our geography.

 

Role Profile:

  • You will be part of an industry leading and rapidly growing department working on branding and mobile app campaigns, along with other classic performance marketing ads across 5 countries.
  • This is a Performance focused role to develop data-driven campaigns that drive exceptional ROI both on a direct basis, as well as longer term brand metrics.

Responsibilities and experience:

  • The ideal candidate will have a proven track record of developing data-driven campaigns that drive exceptional ROI both on a direct basis, as well as longer term brand metrics.
  • Establish, implement and measure the effectiveness of mobile app paid advertising initiatives to drive installation and engagement of a mobile app.
  • Take ownership of the App Performance Marketing and tools such as Appsflyer, Adjust, Annie, or Google Analytics.
  • Drive digital branding initiatives, specially on YouTube Video Ads and have a full understanding of the digital branding metrics.
  • Have solid knowledge of all performance marketing tactics across multiple advertising channels. (Display / SEM / Paid Social / App).
  • Develop, execute and optimise every aspect of paid channels/campaigns (keyword development, ad copywriting, audience segmentation, bid management, budget monitoring, etc.)
  • Analyse paid marketing KPIs by channel/campaign and dynamically reallocate the budget to maximize the KPIs.
  • Contribute to setting the marketing plan for each country and forecasting targets and KPIs for paid marketing channels.
  • Be in constant coordination with all marketing, design & branding teams.
  • Provide periodic campaign performance, forecasts and trend data analysis.

Essential - Attitude, Knowledge, Education and Skills:

  • Strong analytical skills, from knowledge of tracking tools such as Google Analytics, to understanding the digital marketing and branding KPIs.
  • Strong understanding of digital marketing from a technical point of view.
  • Very organized, structured.
  • Excellent communication skills.
  • To have worked on App Performance Marketing and used tools such as Appsflyer, Adjust, Annie, or Google Analytics.
  • Positive attitude.
  • Very curious and outgoing.

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