About Proper

Proper is on a mission to improve people’s overall health and happiness through better sleep.  We are the trusted expert that brings an integrated and personalized approach to sleep wellness.  Our vision is to build a modern sleep wellness business grounded in truth and supported by the best in data, technology, and science.

In this role, you will own the Proper customer journey from first touch to conversion, including all growth and performance marketing CRO (conversion rate optimization) activities, with a particular focus on the post click experience of paid traffic. 

Responsibilities

  • Lead the overall strategy of CRO efforts by identifying areas of opportunity, proposing hypotheses, implementing tests, measuring results and providing analysis and insights to optimize new customer growth
  • Identify friction points in the conversion funnel and ensure each channel's conversion funnel is continually optimized.
  • Run point while collaborating cross-functionally to find innovative ways to drive adoption of Proper’s sleep solutions
  • Measure customer touch-points against industry benchmarks and then specify, manage, and deliver consistent improvements
  • Partner with our Growth, Design, and Engineering teams to prioritize the highest value projects that lead to the greatest outcomes
  • Implement A/B tests via Google Optimize and other testing platforms
  • Manage eCommerce analytics implementations with Google Tag Manager, Google Analytics, BigQuery/Data Studio, ad platforms, marketing tech vendors, and system logs

Skills

  • 4+ years project management experience, with at least 2+ year working in a modern direct-to-consumer ecommerce organization
  • 2+ years of direct CRO / A/B testing experience with demonstrated ability to ideate and execute complex A/B and multivariate tests for growth marketing and acquisition channels
  • Excellent communication skills, so you can clearly communicate your findings to cross functional team members
  • Experience with product/web analytics (CAC, LTV, payback period) and other measurement best practices
  • Strong interest in hypothesis-driven product development and making data-informed decisions
  • Solid UX / UI experience with the ability to consistently implement our existing designs system / style guide
  • Ability to work East Coast US hours (we’re based in NYC)




Apply for this Job

* Required
  


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Proper are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.