Proper is on a mission to improve people’s overall health and happiness through better sleep. We are the trusted expert that brings an integrated and personalized approach to sleep wellness. Our vision is to build a modern sleep wellness business grounded in truth and supported by the best in data, technology, and science.
In this role, you will own the Proper customer journey from first touch to conversion, including all growth and performance marketing CRO (conversion rate optimization) activities, with a particular focus on the post click experience of paid traffic.
Lead the overall strategy of CRO efforts by identifying areas of opportunity, proposing hypotheses, implementing tests, measuring results and providing analysis and insights to optimize new customer growth
Identify friction points in the conversion funnel and ensure each channel's conversion funnel is continually optimized.
Run point while collaborating cross-functionally to find innovative ways to drive adoption of Proper’s sleep solutions
Measure customer touch-points against industry benchmarks and then specify, manage, and deliver consistent improvements
Partner with our Growth, Design, and Engineering teams to prioritize the highest value projects that lead to the greatest outcomes
Implement A/B tests via Google Optimize and other testing platforms
Manage eCommerce analytics implementations with Google Tag Manager, Google Analytics, BigQuery/Data Studio, ad platforms, marketing tech vendors, and system logs
4+ years project management experience, with at least 2+ year working in a modern direct-to-consumer ecommerce organization
2+ years of direct CRO / A/B testing experience with demonstrated ability to ideate and execute complex A/B and multivariate tests for growth marketing and acquisition channels
Excellent communication skills, so you can clearly communicate your findings to cross functional team members
Experience with product/web analytics (CAC, LTV, payback period) and other measurement best practices
Strong interest in hypothesis-driven product development and making data-informed decisions
Solid UX / UI experience with the ability to consistently implement our existing designs system / style guide
Ability to work East Coast US hours (we’re based in NYC)