About the Job
We’re looking for an experienced Marketing Project Lead to join our Marketing department leading various projects and a team of 2-4 marketers, including planning their personal development and goals.
In your day-to-day work, you’ll focus on executing marketing strategies across various organic and paid channels for diverse portfolio companies.
Our Marketing team includes a group of curious, data-driven experts who help our portfolio companies grow their userbase. The team covers all areas of programmatic paid media, customer engagement tactics, demand generation, marketing automation & MarTech, and Marketing Ops.
Motivation, creativity, and openness encapsulate our values and culture. That’s why we encourage you to bring yourself to work. Join a multinational team of bright individuals and be inspired to grow, innovate, and take responsibility from the get-go.
In this role, you’ll:
- Conceive and execute marketing strategies along an experimentation roadmap on various growth marketing channels (organic and paid) for multiple portfolio companies with different business models
- Run campaigns and experiments on various advertising networks (Facebook, Google Search, TikTok, Native, etc.) and test landing pages and creatives in alignment with given KPIs (CPO, CPL, CPA, ROI, ROAS, incrementality)
- Develop innovative account structures and strategies to achieve business goals, evaluate performance by conducting analysis, and create reports that support both past and future data-driven actions and hypotheses
- Liaise and communicate with diverse stakeholders (internal and external) in a convincing and effective manner about campaign and market development
- Collaborate with data teams to ensure accurate measurement (tracking and reporting), work together on advanced analysis, and brainstorm innovative automation solutions
Your Profile
- Possess 5-7 years of professional experience in Growth Marketing within B2C and/or B2B
- Have an excellent understanding of Growth Marketing and its different channels and platforms, including but not limited to Facebook ads, Google ads, TikTok ads, Native ads, Apple search ads, Twitter ads, and YouTube ads
- Exhibit confidence in working with numbers and enjoy analyzing and interpreting data, with experience in implementing tracking and working with attribution
- Network naturally with the ability to manage cross-functional stakeholders and collaborate with different teams, bridging marketing, sales, product, and data functions
- Adapt to fast-paced environments and challenging situations, learn quickly, and set new standards through hypothesis-driven approaches
- Communicate excellently, being business fluent in English and German
Please note that we are looking for support in our Berlin office. Eligibility to work within the EU is required as well.
Benefits and Perks
- Remote-friendly – Work anywhere in Germany or take advantage of our beautiful and well-equipped office at the heart of Berlin
- Choose your tech – MacOS/Windows/Linux laptop and optional screen
- Career growth – Access to internal workshops, knowledge sharing meetups, PAV Academy professional training opportunities, industry conferences, and other personal development possibilities
- Subsidised products and services, including meal vouchers, German language classes, a bike leasing program, and discounts on services of our portfolio companies and various other brands
- Wellness – 24/7 access to counselling specialists, free subscription to workplace wellbeing platform Unmind, weekly online yoga classes
- Paid team and company events
- Social activities – Hang out with co-workers during and after-hours (Slack or IRL, you decide), grab lunch or coffee with randomly assigned teammates, and disconnect from everything to spend quality time in outdoor activities
- Visa application support and relocation package
Our Commitment to Diversity and Inclusion
Project A is committed to diversity and equal opportunities for all – applicants and employees alike. We value humans – with all our glorious multifaceted backgrounds, perspectives, and experiences. Our diverse team has different ethnic and cultural origins, gender identities, sexual orientations, family arrangements, religious and political affiliations, socioeconomic statuses, age groups, and abilities.
With 32 nationalities and over 25 spoken languages, we’re confident that you’ll feel right at home. We look forward to your application.
