At Prodigal, we believe in transforming the future of consumer finance by bridging the gap between lenders, debt collectors, and consumers. Founded in 2018 by IITB Alumnus, our journey began with a single mission: to alleviate the pain and confusion often associated with lending and collections. We have since pioneered the concept of consumer finance intelligence, setting a new standard in the industry.
Our innovative approach combines advanced generative AI, meticulously trained on over 400 million consumer finance conversations, with strategies to maximize payments and enhance the consumer experience.
We are not just building technology—we are creating intelligent solutions that empower lenders, debt collectors, and consumers alike. Be part of a team that is reshaping the industry, one conversation at a time.
About Role
Are you a marketing enthusiast with a product mindset looking to make an impact in a fast-paced startup environment? We're on the hunt for a Product Growth Marketing Manager to supercharge the go-to-market (GTM) motion for our next-generation intelligence solutions. In this role, you’ll work closely with cross-functional teams—sales, marketing, customer success, and product—to craft and execute campaigns that drive awareness, education, and pipeline growth. If you thrive in ambiguity, love experimenting to discover what works, and are excited about scaling impactful strategies, we’d love to hear from you.
Location - In-Office (Thane, Mumbai)
What you’ll do
- Identify gaps and plan campaigns
Collaborate with customer-facing teams to uncover gaps in product messaging and leverage these insights to design impactful campaigns. - Drive full-funnel campaigns
Plan, create, and execute integrated campaigns aimed at raising product awareness and educating our target audience throughout the SaaS buying journey. - Experiment, iterate, and learn
Run iterative campaigns to test different messaging and strategies, quickly identifying what resonates with prospects and what doesn’t. - Create high-impact content
Develop a range of marketing assets such as landing pages, one-pagers, infographics, eBooks, whitepapers, blogs, email campaigns, and social media creatives. - Lead multi-media initiatives
Own our content strategy for webinars, short videos, and podcasts—from logistics and speaker coordination to promotion and post-event follow-ups. - Personalize sales collateral
Create tailored slide decks and other sales enablement materials to align with the needs of specific prospects and accounts. - Analyze and optimize
Measure campaign performance, dive deep into results, and identify areas to double down or pivot for greater impact.
What You’ll Bring
- 2+ years of experience in B2B SaaS GTM, ideally in a fast-growing startup environment.
- Comfortable with creating content and have a working knowledge of landing page optimization, SEO, email marketing, and social media ad campaigns.
- Understand the SaaS buying journey and have experience driving results through full-funnel marketing strategies.
- Quick learner of complex technologies, products, and systems, with the ability to translate technical details into compelling, easy-to-understand content.
- A self-starter and team player who can influence cross-functional stakeholders and drive alignment across teams.
- Comfortable operating in ambiguity and experimenting with new ideas, campaigns, and messaging.
Job Benefits
- World-class team - You'll get the chance to learn from (and teach) some of the brightest and most skilled people you'll ever meet. Our team members have been part of BCG, Deloitte, EY, Blackstone, Meta, Amazon and are IIT, IIM, BITS alumnus.
- Continuous education - As relentless seekers of knowledge, we sponsor and support any training materials, books, courses, and exam fees for upskilling yourself in areas related to your role - but that's not where it ends. If you make a good case for some extra learning, we're delighted to foot the tab.
- Food at the office – Meals are on us. We won't let your stomach grumble while you hustle.
- Health insurance - Health always comes first. The health of your family is as important to us, as it is to you. We offer insurance coverage for both you and your family.
- Flexible schedule - We're not a "clock in, clock out" company. Morning person? Start work while the world's still sleeping. Night owl? Ramp things up while others are winding down. You're fully trusted to create the right conditions for your own personal peak productivity. We only ask that you be available to your teammates for seamless collaboration.
- Generous leave policy - Take all the time you need to recharge your batteries - no cap on vacation allowance here. Because a rested, relaxed, and refreshed mind is a happy and effective mind.
- Recreation & team activities – We regularly indulge in friendly football, table tennis, cooking sessions and challenge each other to do those extra push ups or chug that 4th drink (of course that’s Nimbu Pani)
From day 1, Prodigal has been defined by talented, humble, and hungry leaders and we want this mindset and culture to continue to blossom from top to bottom in the company. If you have an entrepreneurial spirit and want to work in a fast-paced, intellectually-stimulating environment where you will be pushed to grow, then please reach out because we are looking to build a transformational company that reinvents one of the biggest industries in the US.
To learn more about us - please visit the following:
Our Story - https://www.prodigaltech.com/our-story
What shapes our thinking - https://link.prodigaltech.com/our-thesis
