Your Role:

Sr. Marketing Manager will be responsible for the creative strategy and execution of brand marketing campaigns and will oversee the attraction and conversion of qualified leads. Ideally, you will have experience developing demand generation campaigns, B2B email marketing, paid social (LinkedIn, Facebook, google), SEO, Adwords and list segmentation. You also thrive working in collaboration with business development teams, identifying opportunities in the sales process, and enhancing initial customer engagements.

 

Responsibilities:

  • Own the execution of lead generation programs across different channels from start to finish.
  • Design & execute the overall email marketing & lead nurturing strategy.
  • Identify target audiences and own list building & segmentation.
  • Drive collaboration to create content for website, emails, sales & customer needs.
  • Promoting Presso’s brand awareness at trade shows & industry events.
  • Preparing and presenting monthly & quarterly reports to share with senior management.

 

Qualifications:

  • 2-4 years experience
  • Strong leadership skills
  • Knowledge of SEO and Adwords
  • Experience creating email campaigns
  • Thorough knowledge of social media marketing
  • Ability to multitask and prioritize 
  • High level of proficiency with data and reporting tools
  • Experience with Zoominfo, Hubspot preferred

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