Brand strategists at PRECISIONeffect are not just researchers, problem solvers and consultants, but the architects and stewards of the brand strategy and the voice of the customer in the agency's work. We bring brands to life and push them forward using critical insights gained through deep understanding of the patient & customer journey, analysis of market trends, competition, and our clients’ businesses. And we drive behavior change through strategic storytelling and measurable, purposely designed communications strategies that help us achieve the desired positioning. Ultimately, we fight for the right thing to do for the brand.
You are a strong communicator (in writing and in person) who can weed through a mire of data and PowerPoint decks to discern challenges, identify gaps in knowledge, suggest how we might address those gaps (ideally and then also scrappily), and counsel the client as needed.
You are known for your problem-solving skills, simplifying the complex can tell an interesting tale and can pivot on a dime when needed.
You enjoy and are adept at moving between the big picture and the nitty gritty details.
You know how to ask good questions and demonstrate creativity and sensitivity in eliciting emotional responses that lead to larger insights.
You’re a proactive collaborator, both with agency team members and clients (current and prospective) to ensure strategic viewpoints are included at relevant meetings
About the Role: On any given day, you might be spending your time… • Becoming the internal expert and resource for the brand’s market landscape and developing situation analyses • Scoping and/or building out research to address critical gaps in knowledge or explore new opportunities for brands • Representing the voice of the customer/consumer and acts as strategic lead throughout the creative process • Participating in the development of brand foundational elements (brand vision, positioning & value prop, personality, brand narrative, etc.) and the tools used to uide their development (creative briefs, personas, etc.) • Developing and leading workshops and brand planning sessions that facilitate problem-solving and development of actionable initiatives and content • Develop and maintain the behavioral strat maps as tools to facilitate ongoing brand planning • Developing campaign creative briefs, leading an inspiring briefing or reviewing internal work to ensure its on brief and customer-centric • Participating in discovery meetings to ensure projects are on strategy • Collaborating internally to review core campaign initiatives, programs and tactics to ensure consistency with the brand strategy • Looking for new opportunities and ideas to put in front of brand teams
Who We Are:
Why PRECISIONeffect? When you love what you do, it won’t feel like work. Who says your calling and career have to be mutually exclusive? People who join us at PRECISIONeffect are drawn to our agency because of their passion for and commitment to truly cutting-edge and incredible work – they stay for our ethos of wecentricity, the community and collaboration we foster here. Launching clients’ treatments. Changing patients’ lives. Advancing creativity and strategy, improving results and outcomes. We do our best and most innovative work when it’s fueled by purpose and comprised of the unique and varied perspectives and abilities of Effectors across the globe. At PRECISIONeffect, talent is displayed in the work, not flaunted in plumes of conceit. Here, cooperation and wecentricity are what we champion. Are you a self-effacing rock star? A sensible diva? A down-to-earth maestro? Have we got a stage for you. Our people are wildly talented, clever, and inspiring.
Precision is required by law in some states or cities to include a reasonable estimate of the compensation range for this role. This compensation range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to: skill sets, experience and training, licensure and certifications, and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Precision, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. This role is also eligible for a discretionary annual bonus, health insurance, retirement savings benefits, life insurance and disability benefits, parental leave, and paid time off for sick leave and vacation, among other benefits.
Reasonable estimate of the current range
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact Precision Medicine Group at QuestionForHR@precisionmedicinegrp.com.