OVERVIEW

Practising Law Institute (PLI) educates and informs lawyers and other professionals with innovative programs, publications, podcasts, and additional resources. With a sterling reputation developed over 90 years, PLI is a trusted source of professional development and knowledge for the legal community. A nonprofit organization, PLI is also known for its dedication to providing pro bono training and resources to ensure access to justice. PLI’s client base includes a large array of prestigious law firms, corporations, and government agencies. We are also proud to have recently been named one of the “Brands That Matter” by Fast Company. More information about PLI may be found on our website www.pli.edu.

Practising Law Institute (PLI) is hiring a Marketing Manager, New Business, to increase the number of PLI's Privileged Member organizations across various market segments by providing Marketing Qualified Leads (MQLs) to the Sales team. This role will use email, digital ads, social media, and other marketing tools to strategically find and market to potential Members at scale.

The Marketing Manager, New Business will be a representative of the industry leader in legal training. Reporting to the Director, Digital Marketing, this role will be responsible for driving strategic marketing efforts aimed at law firm partners and associates, government lawyers, corporate general counsel and other relevant professionals and staff to drive interest in PLI products and services to feed our Privileged Membership Program and create Marketing Qualified Leads for deeper engagement.

The successful Marketing Manager, New Business has the ability to envision, create and deploy personalized campaigns, leverages the full MarTech stack to optimize efforts, and works across both the Marketing and Membership team to drive awareness of current efforts and plan new or enhanced efforts.

KEY RESPONSIBILITIES: 

  • Utilize CRM data to identify prospects and PLI-loyalists as they move within the legal industry.
  • Collaborate with the Sales team to attract the appropriate prospects, generating new relevant leads while also cultivating interest from existing prospects.
  • Use campaign and web analytics to build and iterate future efforts.
  • Build landing pages within our CMS.
  • Continually seek efficiency and quality improvements in processes to improve effectiveness.
  • Conduct market research to identify emerging trends, competitive positioning, and opportunities to enhance our sales and marketing strategies.
  • Track every effort using available tools and regularly report on performance to both Membership and Marketing stakeholders.
  • Participate in Membership and Marketing meetings.
  • Play a key role in growing Membership revenue by targeting NLJ 500 law firms, Fortune 2000 organizations, small to mid-size law firms and State and Government Agencies.
  • Play a key role in providing Marketing Qualified Leads (MQLs) to Membership stakeholders to further drive Privileged Membership.


QUALIFICATIONS:

  • 4-6 years strategic lead generation experience required.
  • Experience creating drip campaigns, landing pages required, marketing automation experience a plus.
  • Strong copywriting experience preferred.
  • Experience with Pardot and Salesforce Marketing Cloud preferred.

YOUR BENEFITS AT PLI 

PLI offers a generous benefits package and is committed to maintaining an interesting, collegial, and supportive work environment: 

  • Medical, dental and vision plans for employees and their families 
  • Generous employer contribution to employee retirement savings account 
  • Ample paid time off and holidays, summer Fridays 
  • Flexible hybrid remote/in-person scheduling for most roles 
  • Unlimited access to LinkedIn Learning web-based training along with other career development opportunities 
  • Work-life balance initiatives 
  • One-time $500 Home Office Allowance 
  • Gym/Wellness Allowance of up to $300 each calendar year 

 

COMPENSATION RANGE FOR THIS POSITION 

$88,000-$95,000 per annum  (Exact compensation offer may vary based on the candidate’s job-related skills and work experience.)  

EEO STATEMENT

PLI is an equal opportunity employer and does not discriminate against any candidate based on race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military and veteran status, sexual orientation, or any other factor protected by federal, state or local law.
 

Only those applicants who meet our requirements for this position will be contacted.

Practising Law Institute is an equal opportunity employer. Click here to learn more.

 

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