Practising Law Institute (PLI) educates and informs lawyers and other professionals with innovative programs, publications, podcasts, and additional resources. With a sterling reputation developed over 90 years, PLI is a trusted source of professional development and knowledge for the legal community. A nonprofit organization, PLI is also known for its dedication to providing pro bono training and resources to ensure access to justice. PLI’s client base includes a large array of prestigious law firms, corporations, and government agencies. We are also proud to have recently been named one of the “Brands That Matter” by Fast Company. More information about PLI may be found on our website www.pli.edu.

Practising Law Institute (PLI) is hiring a Marketing Manager, New Business, to increase the number of PLI's Privileged Member organizations across various market segments by providing Marketing Qualified Leads (MQLs) to the Sales team. This role will use email, digital ads, social media, and other marketing tools to strategically find and market to potential Members at scale.

The Marketing Manager, New Business will be a representative of the industry leader in legal training. Reporting to the Director, Digital Marketing, this role will be responsible for driving strategic marketing efforts aimed at law firm partners and associates, government lawyers, corporate general counsel and other relevant professionals and staff to drive interest in PLI products and services to feed our Privileged Membership Program and create Marketing Qualified Leads for deeper engagement.

The successful Marketing Manager, New Business has the ability to envision, create and deploy personalized campaigns, leverages the full MarTech stack to optimize efforts, and works across both the Marketing and Membership team to drive awareness of current efforts and plan new or enhanced efforts.


  • Utilize CRM data to identify prospects and PLI-loyalists as they move within the legal industry.
  • Collaborate with the Sales team to attract the appropriate prospects, generating new relevant leads while also cultivating interest from existing prospects.
  • Use campaign and web analytics to build and iterate future efforts.
  • Build landing pages within our CMS.
  • Continually seek efficiency and quality improvements in processes to improve effectiveness.
  • Conduct market research to identify emerging trends, competitive positioning, and opportunities to enhance our sales and marketing strategies.
  • Track every effort using available tools and regularly report on performance to both Membership and Marketing stakeholders.
  • Participate in Membership and Marketing meetings.
  • Play a key role in growing Membership revenue by targeting NLJ 500 law firms, Fortune 2000 organizations, small to mid-size law firms and State and Government Agencies.
  • Play a key role in providing Marketing Qualified Leads (MQLs) to Membership stakeholders to further drive Privileged Membership.


  • 4-6 years strategic lead generation experience required.
  • Experience creating drip campaigns, landing pages required, marketing automation experience a plus.
  • Strong copywriting experience preferred.
  • Experience with Pardot and Salesforce Marketing Cloud preferred.


PLI offers a generous benefits package and is committed to maintaining an interesting, collegial, and supportive work environment: 

  • Medical, dental and vision plans for employees and their families 
  • Generous employer contribution to employee retirement savings account 
  • Ample paid time off and holidays, summer Fridays 
  • Flexible hybrid remote/in-person scheduling for most roles 
  • Unlimited access to LinkedIn Learning web-based training along with other career development opportunities 
  • Work-life balance initiatives 
  • One-time $500 Home Office Allowance 
  • Gym/Wellness Allowance of up to $300 each calendar year 



$88,000-$95,000 per annum  (Exact compensation offer may vary based on the candidate’s job-related skills and work experience.)  


PLI is an equal opportunity employer and does not discriminate against any candidate based on race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military and veteran status, sexual orientation, or any other factor protected by federal, state or local law.

Only those applicants who meet our requirements for this position will be contacted.

Practising Law Institute is an equal opportunity employer. Click here to learn more.


Apply for this Job

* Required
resume chosen  
(File types: pdf, doc, docx, txt, rtf)
cover_letter chosen  
(File types: pdf, doc, docx, txt, rtf)
When autocomplete results are available use up and down arrows to review
+ Add another education

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Practising Law Institute’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Enter the verification code sent to to confirm you are not a robot, then submit your application.

This application was flagged as potential bot traffic. To resubmit your application, turn off any VPNs, clear the browser's cache and cookies, or try another browser. If you still can't submit it, contact our support team through the help center.