The Opportunity
We are seeking self-motivated team members who thrive on challenges, are passionate about driving impactful metrics, and want to contribute to one of the most beloved developer products in the world. As the Head of Content Strategy, you are a doer who excels in dynamic environments, have "been there, done that," and are confident in your ability to build and optimize content programs from the ground up.
In this role, you will lead all aspects of our content strategy, from conceptualization with product marketing to execution and reporting. You will be responsible for guiding our content marketing approach and delivering measurable results.
At Postman, content is integral to everything we do, from our blog to social media to podcasts and beyond. Our strategy engages customers across the entire journey, from developers to enterprise-level executives. We need a leader who can elevate our current approach, champion content across departments, identify new opportunities, and apply their innovative expertise.
Success in this role will be measured by your contribution to pipeline and revenue, as well as the implementation of a framework to drive positive results in key brand metrics such as organic traffic, reach, and share of voice. You will take ownership of the content marketing strategy, from ideation to implementation and reporting. We are looking for a strategic thinker who understands how to measure success, build and collaborate with teams, and who loves to roll up their sleeves to make an impact.
What You'll Do
- Create an SEO strategy that significantly improves search rankings, increasing brand visibility and credibility.
- Lead a content team to results with the guiding principal of “quality over quantity”. You will manage a team that creates high-value content that is more likely to be shared, liked, and commented on, amplifying Postman’s reach and impact.
- Grow the Postman community both online and in person across professional and student developer community programs
- Build and grow Postman’s Community champion program
- Own the content strategy for Breaking Changes, is a weekly podcast where Postman Chief Evangelist Kin Lane hosts stellar guests from across the API universe to discuss, debate, and solve the latest topics around APIs and API-first.
- Create a comprehensive social media strategy that optimizes content for the specific channel from TikTok to Linkedin and more
- Create a video strategy to grow Postman’s Youtube channel
- Optimize Postman’s blog and distribution channels including the Postman newsletter
- Stay on top of new content trends, and invest in new channels to drive Postman’s business goals in partnership with product marketing.
What You Bring
- 10+ years' experience creating content strategies across multiple channels and platforms such as websites, microsites, social media, or email.
- Ability to use analytics to inform user research and recommendations.
- Ability to handle competing and/or tight deadlines, great organizational skills and attention to detail required.
- Excellent communication skills essential.
Who Are We
Postman is the world’s leading API platform, used by more than 30 million developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster.
The company is headquartered in San Francisco and has an office in Bangalore, where it was founded. Postman is privately held, with funding from Battery Ventures, BOND, Coatue, CRV, Insight Partners, and Nexus Venture Partners. Learn more at postman.com or connect with Postman on X (formerly Twitter) via @getpostman.
P.S: We highly recommend reading The "API-First World" graphic novel to understand the bigger picture and our vision at Postman.
Our Values
At Postman, we create with the same curiosity that we see in our users. We value transparency & honest communication about not only successes, but also failures. In our work, we focus on specific goals that add up to a larger vision. Our inclusive work culture ensures that everyone is valued equally as important pieces of our final product. We are dedicated to delivering the best products we can.
What Else?
If the role is based in the greater San Francisco area, and the reasonably estimated salary for this role ranges from $195,500 to $264,500, plus a competitive equity package. Actual compensation is based on the candidate's skills, qualifications, and experience. In addition to our pay-on-performance philosophy, we offer a comprehensive set of benefits, including full medical coverage, flexible PTO, wellness reimbursement, and a monthly lunch stipend. Salaries will vary outside of the listed metropolitan areas & the U.S.
Equal Opportunity
Postman is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Postman does not accept unsolicited headhunter and agency resumes. Postman will not pay fees to any third-party agency or company that does not have a signed agreement with Postman.
