Introduction
Are you searching for an opportunity to play a key role in driving the dramatic growth of a highly successful software company?
At Poppulo, we’re working on what’s next in communications and workplace technology. As a pioneer in this industry, we understand that meaningfully reaching every employee is hard. And so is managing office space in a hybrid world. And so is improving the customer and guest experience. We exist to make each of these things easier. We exist to bring harmony to our customers.
And we do that at enterprise scale. Our omnichannel employee communications, customer communications, and workplace experience platform is trusted by over 6,000 organizations today, reaching more than 35M employees and delivering content to 500,000+ digital signs.
We know there’s no such thing as a “perfect" candidate - we’re all a work in progress and are growing new skills and capabilities all the time. We encourage you to apply for a position with Poppulo even if you don’t meet 100% of the requirements. We believe in fostering an environment where there is a diversity of perspectives, in hopes that we can all thrive.
As the SEO Manager at Poppulo, you will be at the forefront of shaping and executing our SEO strategy. Reporting to the Digital Marketing Director and being part of the wider Demand Generation team, you will be instrumental in creating and optimizing powerful SEO and CRO strategies that drive results.
As an expert in your field, you will lead the enhancement of our SEO through continuous development and optimisation of our website and owned channels. This role presents a unique opportunity to lead a talented team and make a significant impact on our company's success.
Key Responsibilities:
- Create, implement, and manage a comprehensive SEO strategy and roadmap aligned to the broader Poppulo Marketing Strategy
- Optimize website content, landing pages and copy to meet user intent and marketing objectives
- Review technical SEO issues and recommend fixes to enhance website performance
- Conduct keyword research, sharing this insight with the content team to help guide content strategy
- Scale SEO traffic through innovative growth initiatives
- Work with the engineering team to secure bandwidth and roll out new properties on the website
- Design and execute a CRO strategy to optimize website performance – continue to refine the approach based on results and feedback
- Work alongside the website development manager to prioritize CRO tests, using techniques such as AB testing, user surveys, and heat map analysis
- Identify key, measurable metrics for SEO strategy focused on the ability to test and scale rapidly - Analyse results, A/B test, create reports, share insights, share and continually optimize to improve KPIs
- Develop detailed reporting, providing insights and recommendations to enhance performance
- Work alongside other digital channel owners to ensure alignment across campaigns
- Test landing page usability, design, and content changes to drive conversions
- Staying up to date with best-practice SEO marketing trends and sharing that knowledge with the marketing team.
Skills & Experience Requirements:
- Bachelor’s degree in communications, marketing or a similar field
- 5+ years of experience in SEO, with a proven record of successful SEO strategy development and execution
- Strong understanding of SEO and CRO best practices
- In-depth knowledge of search engine algorithms and digital marketing trends, with a strong understanding of the US search landscape
- Strong project management and organizational skills - capable of creating and managing tasks, setting and meeting deadlines.
- Creative, enthusiastic, flexible, and collaborative.
- Experience scaling organic traffic for brands in the US
- Proficiency with SEO and analytics tools like Google Search Console, SEMrush, Google Keyword Planner, Search Console, and Screaming Frog
- Knowledge of Google Analytics and reporting tools including Google Data Studio and Funnel.io.
- Strong analytical skills – comfortable reviewing data and using it to make recommendations.
- Detailed knowledge of link-building strategies
- Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams
- Excellent communication and interpersonal skills
- Strategic mindset with a strong problem solving and decision-making abilities
- Strong project management, presentation and reporting skills
Nice to have:
- Previous experience of working in a SaaS or Software company is highly advantageous.
- Experience working with Sanity CMS is preferable but not essential
- Experience of working with Salesforce is beneficial.
- Basic understanding of website design, development, HTML/CSS coding,
- Experience in Pay Per Click (PPC) advertising (particularly Google AdWords)
- Experience working with cross functional teams (Product, Growth, Comms/social media)
Who We Are
We are a values-driven organization that encourages our employees to bring their authentic selves to work every day and empowers everyone to make a tangible impact on our products, clients and culture. We offer a dynamic environment with driven, fun and flexible individuals, who thrive on challenge and responsibility. This is an opportunity to contribute to our culture and join a company that’s on the move.
Named a Great Place to Work in 2015, 2016, 2017, 2018, 2019, 2020 and 2021 , we are one of the fastest growing technology companies in Ireland with additional offices in the US and the UK.
This is an opportunity to contribute to our culture and join a company that’s on the move. We live the Poppulo company values each day and they are key to everything we do.
“Bring Your Best Self”, “See It”, “Own It”, “Solve It”, and “Better Together”
Poppulo is an equal opportunity employer.
We disclose your personal information to our private equity sponsor, Vista Equity Partners, and its affiliates, including Vista Consulting Group (collectively, “Vista”), for administration, research, database development, workforce analytics and business operation purposes, in line with the terms of this Privacy Policy. Vista processes and shares your personal information with its affiliates, including other Vista portfolio companies, on the basis of its legitimate interests in managing, administering and improving its business and overseeing the recruitment process and, if applicable, your employment relationship with Four Winds Interactive LLC. If you have consented to us doing so, we also share your personal information with other Vista portfolio companies for the purpose of being considered for other job opportunities in the pooling system, both inside and outside the EEA. Please find a full list of all Vista portfolio companies at: https://www.vistaequitypartners.com/companies/ and Vista’s privacy policy at https://www.vistaequitypartners.com/privacy/. Where this requires us to transfer your personal information outside of the EEA, please refer to the FWI Privacy Policy for further details on cross-border transfers. In connection with the recruitment process, your personal data may be transferred outside of the EEA to iCIMS and/or Greenhouse, Hirebridge, LLC and Criteria Corp., which provide applicant tracking and evaluation services. Hirebridge, LLC and Criteria Corp. have agreed to comply with the EU Standard Contractual Clauses to ensure that your personal information is adequately protected whilst outside of the EEA.
