Introduction:
Are you searching for an opportunity to play a key role in driving the dramatic growth of a highly successful software company?
At Poppulo, we’re working on what’s next in communications and workplace technology. As a pioneer in this industry, we understand that meaningfully reaching every employee is hard. And so is managing office space in a hybrid world. And so is improving the customer and guest experience. We exist to make each of these things easier. We exist to bring harmony to our customers.
And we do that at enterprise scale. Our omnichannel employee communications, customer communications, and workplace experience platform is trusted by over 6,000 organizations today, reaching more than 35M employees and delivering content to 500,000+ digital signs.
We know there’s no such thing as a “perfect" candidate - we’re all a work in progress and are growing new skills and capabilities all the time. We encourage you to apply for a position with Poppulo even if you don’t meet 100% of the requirements. We believe in fostering an environment where there is a diversity of perspectives, in hopes that we can all thrive.
Job Summary:
As the Performance Marketing Manager at Poppulo, you will be at the forefront of shaping and executing our search and display advertising strategy. Reporting to the Digital Marketing Director and being part of the wider Demand Generation team, you will be instrumental in creating and optimizing awareness and demand driven advertising strategies that drive results.
As an expert in your field, you will lead the enhancement of our Paid channels through continuous monitoring, analytics and optimisation of our marketing campaigns. This role presents a unique opportunity to lead a talented team and make a significant impact on our company's success.
Key Responsibilities:
- Strategizing, developing, monitoring and managing ad campaigns across search and display adverting channels
- Continuously optimizing campaigns based on sales funnel analytics and campaign level insights to ensure positive ROAS
- Work closely with the wider demand gen team to align campaigns to overall business objectives
- Identify optimisation opportunities using sales funnel and campaign analytics to drive continuous process improvements
- Ensure complete visibility into campaigns performance metrics and quarterly forecast
- Set and track relevant performance KPIs to create automated analytics and dashboards
- Leveraging A/B tests, conversion rate optimization (CRO), and other optimization
techniques to improve efficiency of the campaigns
- Brainstorm new and innovative creative strategies to drive awareness and demand of Poppulo’s products
- Utilizing budgets to achieve business goals in the most efficient manner
- Be on top of latest trends in digital advertising and challenge the status quo
- Combine data from various sources to paint a complete picture of marketing performance
Skills & Experience Required:
- 5+ years of experience running performance marketing campaigns in the B2B space
- Significant experience working for US markets
- Extensive experience with paid channels such as Google, Facebook and LinkedIn, A/B testing, analytics, marketing automation etc
- Experience with SAAS companies is a plus
- Excellent interpersonal, collaboration, and relationship-building skills
- Highest degree of accountability with bias toward execution
- Bachelor’s degree in communications, marketing or a similar field.
- Excellent communication and interpersonal skills
- Strategic mindset with a strong problem solving and decision-making abilities
- Strong project management, presentation and reporting skills
Nice to have:
- Agency background preferred but not necessary
- Experience working on canva, hubspot, vwo, funnel.io and salesforce
Who We Are
We are a values-driven organization that encourages our employees to bring their authentic selves to work every day and empowers everyone to make a tangible impact on our products, clients, and culture. We offer a dynamic environment with driven, fun, and flexible individuals who thrive on challenge and responsibility. This is an opportunity to contribute to our culture and join a company that’s on the move.
We live the Poppulo values each day, as they are key to everything we do.
- Bring Your Best Self
We show up authentically, are self-aware and always strive to be better. - See it. Own it. Solve it.
We proactively innovate and solve for our customers and each other. We set an example with high standards for our work. We foster a culture of learning, acknowledging our successes and our failures. - Together We’re Better
We value and celebrate our diversity. We learn from others, respecting their expertise, and focus on building trust. That's what makes us a team.
Named a Great Place to Work in 2015, 2016, 2017, 2018, 2019, 2020, and 2021, we are a fast-growing global technology company, with offices in Ireland, the US, and the UK.
Poppulo is an equal opportunity employer.
We disclose your personal information to our private equity sponsor, Vista Equity Partners, and its affiliates, including Vista Consulting Group (collectively, “Vista”), for administration, research, database development, workforce analytics and business operation purposes, in line with the terms of this Privacy Policy. Vista processes and shares your personal information with its affiliates, including other Vista portfolio companies, on the basis of its legitimate interests in managing, administering and improving its business and overseeing the recruitment process and, if applicable, your employment relationship with Four Winds Interactive LLC. If you have consented to us doing so, we also share your personal information with other Vista portfolio companies for the purpose of being considered for other job opportunities in the pooling system, both inside and outside the EEA. Please find a full list of all Vista portfolio companies at: https://www.vistaequitypartners.com/companies/ and Vista’s privacy policy at https://www.vistaequitypartners.com/privacy/. Where this requires us to transfer your personal information outside of the EEA, please refer to the FWI Privacy Policy for further details on cross-border transfers. In connection with the recruitment process, your personal data may be transferred outside of the EEA to iCIMS and/or Greenhouse, Hirebridge, LLC and Criteria Corp., which provide applicant tracking and evaluation services. Hirebridge, LLC and Criteria Corp. have agreed to comply with the EU Standard Contractual Clauses to ensure that your personal information is adequately protected whilst outside of the EEA.
