Introduction
Are you searching for an opportunity to play a key role in driving the dramatic growth of a highly successful software company?
At Poppulo, we’re working on what’s next in communications and workplace technology. As a pioneer in this industry, we understand that meaningfully reaching every employee is hard. And so is managing office space in a hybrid world. And so is improving the customer and guest experience. We exist to make each of these things easier. We exist to bring harmony to our customers.
And we do that at enterprise scale. Our omnichannel employee communications, customer communications, and workplace experience platform is trusted by over 6,000 organizations today, reaching more than 35M employees and delivering content to 500,000+ digital signs.
We know there’s no such thing as a “perfect" candidate - we’re all a work in progress and are growing new skills and capabilities all the time. We encourage you to apply for a position with Poppulo even if you don’t meet 100% of the requirements. We believe in fostering an environment where there is a diversity of perspectives, in hopes that we can all thrive.
Overview
As the Social Media Specialist at Poppulo, you will be at the forefront of shaping and executing our Social Media strategy. Reporting to the Digital Marketing Director and being part of the wider Demand Generation team, you will be instrumental in creating and optimizing our social media channels.
Responsibilities:
- Create and drive a social media strategy that raises awareness and drives engagement with the Poppulo brand.
- Design, create, and publish high quality content across our all our social media platforms, including LinkedIn.
- Manage and moderate comments across all social media channels aligned to the Poppulo Tone of Voice
- Monitor, track, and report on the performance of social media channels and campaigns, reporting regularly against an agreed set of KPIs
- Own our social listening activity, mapping insights, reporting findings, and using social listening to guide strategy and create opportunities for audience engagement
- Build relationships with influencers, both internal and external, and encourage them to support and advocate for our social content
- Support our senior leaders in running their social media channels and help raise their profile within our audience/community
- Create an internal social advocacy strategy working in close alignment with our internal communications team
- Working closely with SEM Manager to activate LinkedIn paid campaigns and ensure we deliver a holistic social media experience
- Working with freelancers on projects when additional support is required, briefing them on requirements, and prioritizing their workload
- Liaise with our content and design teams to ideate, develop, and create social media content that engages our audience and delivers on-brand messages
- Stay up to date with the latest social media trends and share that knowledge with the digital team.
Skills & Experience Required:
- 5+ years of experience as a social media manager in a global organization
- Proven experience creating and managing successful social media strategies
- Deep understanding of social media platforms and the role they play in digital marketing
- Excellent communication skills (verbal and written)
- Capable of creating and managing tasks, setting deadlines, and meeting deadlines
- Good strong project management and organizational skills
- Creative, enthusiastic, flexible, and collaborative
- Excellent analytical skills
- Experience with design software tools such as Canva, Sketch, Figma and Photoshop
- Bachelor's degree in communications, marketing or a similar field.
- Excellent communication and interpersonal skills
- Creative with a flair for storytelling and driving brand engagement
- Good project management, presentation and reporting skills
Nice to Have:
- Video editing skills
- Experience running paid social, PPC or influencer marketing campaigns
- Previous experience working in a SaaS or Software company
- Experience with Google Analytics and reporting tools including Google Data Studio and Funnel.io
Who We Are
We are a values-driven organization that encourages our employees to bring their authentic selves to work every day and empowers everyone to make a tangible impact on our products, clients and culture. We offer a dynamic environment with driven, fun and flexible individuals, who thrive on challenge and responsibility. This is an opportunity to contribute to our culture and join a company that’s on the move.
Named a Great Place to Work in 2015, 2016, 2017, 2018, 2019, 2020 and 2021 , we are one of the fastest growing technology companies in Ireland with additional offices in the US and the UK.
This is an opportunity to contribute to our culture and join a company that’s on the move. We live the Poppulo company values each day and they are key to everything we do.
“Bring Your Best Self”, “See It”, “Own It”, “Solve It”, and “Better Together”
Poppulo is an equal opportunity employer.
We disclose your personal information to our private equity sponsor, Vista Equity Partners, and its affiliates, including Vista Consulting Group (collectively, “Vista”), for administration, research, database development, workforce analytics and business operation purposes, in line with the terms of this Privacy Policy. Vista processes and shares your personal information with its affiliates, including other Vista portfolio companies, on the basis of its legitimate interests in managing, administering and improving its business and overseeing the recruitment process and, if applicable, your employment relationship with Four Winds Interactive LLC. If you have consented to us doing so, we also share your personal information with other Vista portfolio companies for the purpose of being considered for other job opportunities in the pooling system, both inside and outside the EEA. Please find a full list of all Vista portfolio companies at: https://www.vistaequitypartners.com/companies/ and Vista’s privacy policy at https://www.vistaequitypartners.com/privacy/. Where this requires us to transfer your personal information outside of the EEA, please refer to the FWI Privacy Policy for further details on cross-border transfers. In connection with the recruitment process, your personal data may be transferred outside of the EEA to iCIMS and/or Greenhouse, Hirebridge, LLC and Criteria Corp., which provide applicant tracking and evaluation services. Hirebridge, LLC and Criteria Corp. have agreed to comply with the EU Standard Contractual Clauses to ensure that your personal information is adequately protected whilst outside of the EEA.
