About us

Pomelo Care is building the first at-scale, evidence-based pregnancy and newborn care platform, transforming outcomes for pregnant people and babies. Our technology-enabled care platform engages patients early, conducts continuous risk assessments, creates a personalized care plan and team for each patient, and delivers coordinated virtual care and care management throughout pregnancy, NICU, and in the postpartum year to improve outcomes. 

Pomelo manages individual risk factors for poor pregnancy outcomes (e.g., diabetes, hypertension, behavioral health, substance use disorder, social determinants, etc.) to reduce preterm births, NICU admissions, c-sections, and maternal mortality and morbidity. We also support families whose babies are in the NICU to help them care for their newborns, prepare for timely discharge, and confidently transition to home care with 24/7 telemedicine access to the Pomelo care team.  

We are a multi-disciplinary team of clinicians, technologists, and problem solvers who are humble, eager to learn, and passionate about improving care for moms and babies. We are backed by leading investors, including a16z, First Round Capital, Box Group, SV Angel, Operator Partners, and the founders of leading digital health companies such as Landmark, Flatiron Health, and Pillpack.

Role Description

Your North Star: Drive member enrollment.

In this role, you will design, execute, and optimize end-to-end, multi-channel marketing plans to drive best-in-class enrollment. You will be responsible for creating content and messaging, overseeing development of creative, launching and optimizing campaigns, and reporting performance. This role is ideal for someone with B2B2C marketing experience who has previously served in roles supporting member enrollment for health plans, employers, or health systems. 


  • Deeply understand the patients we serve and translate this into messaging and assets that resonate.
  • Partner with our customers (i.e., health plans, employers) to develop custom marketing plans to drive enrollment.  
  • Manage end-to-end, multi-channel enrollment campaigns (e.g., e-mail, direct mail, SMS, paid media, outbound calling, virtual/onsite events).
  • Closely monitor and measure campaign performance, including performing ad-hoc analysis. 
  • Be accountable for achievement of member enrollment KPIs and CAC targets.
  • Collaborate closely with Product and Clinical teams to drive sustained member engagement.
  • Ensure compliance and best practices with CAN-SPAM, TCPA, HIPAA, and other applicable laws. 
  • Manage website, launch social media, develop case studies, and support other ad-hoc marketing projects.

Who you are

  • You have 5+ years of experience in B2B2C or consumer marketing, ideally working with health plans, employers, and/or health systems.
  • You have a proven track record of hitting monthly and annual goals for member acquisition, engagement, retention, and other KPIs.
  • You are comfortable with ambiguity and thrives in fast paced environments.
  • You are creative, scrappy, and willing to wear many hats.
  • You have experience managing contractors.

Why you should join our team

By joining Pomelo, you will get in on the ground floor of a fast-moving, well-funded, and mission-driven startup where you will have a profound impact on the patients we serve. And you'll learn, grow, be challenged, and have fun with your team while doing it.

We strive to create an environment where employees from all backgrounds are respected. We value working across disciplines, moving fast, data-driven decision making, learning, and always putting the patient first. We also offer:

  • Competitive healthcare benefits
  • Generous equity compensation
  • Unlimited vacation
  • Membership in the First Round Network (a curated and confidential community with events, guides, thousands of Q&A questions, and opportunities for 1-1 mentorship)

At Pomelo, we are committed to hiring the best team to improve outcomes for all mothers and babies, regardless of their background. We need diverse perspectives to reflect the diversity of problems we face and the population we serve. We look to hire people from a variety of backgrounds, including but not limited to race, age, sexual orientation, gender identity and expression, national origin, religion, disability, and veteran status.

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