Pollen has evolved from a business that focused on partnering with 3rd party experience providers to focusing on partnering with some of the biggest music artists, promoters, celebrities and influencers in the world to curate our own experiences. Throughout the second half of 2021 and  in 2022 we’ll be launching 100s of travel experiences across multiple music genres with a particular emphasis on Latin, Electronic music and Hip Hop, as well as new verticals, including fitness. We have already launched experiences with several award-winning artists and partners across multiple genres, including Justin Bieber, J Balvin, Ozuna, and Brett Young.

Our team’s mission: “Become a centre-of-excellence for understanding the customer, turning it into best-in-class, customer-led content strategy.” Our team is responsible for developing the strategy that underpins these experiences both at an individual experience-level but also holistically, building a 12-36 month content strategy, where the “content” is highly curated music and travel experiences.

With such ambitious growth, it’s crucial that we develop a robust content strategy to ensure we become known for being the leading marketplace for the best shared experiences for young people, and this role will be the engine driving that strategy. You will be passionate about music and travel, and excited about the potential for Pollen to transform the experiences industry.

In the first 12 months you will:

Own our Content Strategy for Dance Music in North America

We think of our Content Strategy as living and breathing. In this role, you will work with our Content Team who own and manage our industry relationships to define our approach to content strategy, as well as working with our Market Research team to continuously improve our understanding of the types of Dance Music content our customers want using various methods e.g., testing, market research, etc.

This will require significant cross-functional collaboration to ground the content strategy in the business with several key outputs including quarterly Strategic Planning and monthly business planning in collaboration with our Finance Team.

Build artist-led experiences for million dollar campaigns

When we are working with a partner e.g., J Balvin, Justin Bieber, we will use insights, both qualitative and quantitative, to curate an unforgettable experience. You will work with our Insights team, use both qualitative and quantitative, to curate unforgettable experiences around the customer. You will be responsible for maximising revenue from each individual campaign, identifying levers for driving sales. Success will be measured by the success of these campaigns (revenue, margin, customer NPS).

Become the expert in understanding what makes a great experience for your audience

Building communities within the Pollen marketplace is foundational to our business model and culture. You will build a robust understanding of your communities, including who your customers are and what they care about. Success will be measured in your ability to take that knowledge and apply it to increase the success of campaigns (revenue, margin, NPS, CSAT).

Get going, get better

At Pollen, we are first and foremost a Learning Organization, so we always want to get going, but get better. You will be responsible for conducting retro and key analysis of all campaigns to determine what works and what doesn’t, incorporating it into your Category Playbook. You will own the Learning Agenda for your category, building a robust learning agenda for your category, identifying the potential high impact hypotheses Success will be measured by the success of the initiatives implemented.

Build a best-in-class Content Strategy

In collaboration with a more senior Content Strategist, you will help define our long term vision for the Content we have on Pollen. You will collaborate with our Insights team to define and then improve our Content Strategy based on the learnings we have from experiences. Success will be measured by feedback from your line manager.

Excel at stakeholder management

In this role, you will be expected to work across multiple teams. Initially, you will be supported by a senior team member, but over time you would grow to at any one point leading multiple cross-functional projects.  Success will be measured using feedback from key stakeholders.

Contribute to the team culture, maintaining a sense of Belonging as we grow

As we look to build out our team, it’s critical that every team member plays a role in building the team culture. Every person on the team has an “extra 10” role e.g., organising team activities, coordinating our goal-setting process, owning our weekly team pulse checks. Critical to the team is fostering a genuine sense of belonging, where people feel they can be themselves in their team, with their stakeholders and all throughout Pollen. Success will be measured using feedback from the team.

Be Like Yoda!

As a rising senior member of the team you will need to support the development of both more junior team members through mentorship, supporting their skill growth, learning agenda and industry awareness.

About our culture

Find out more about our culture and life at Pollen on Instagram.

About Pollen

Pollen builds, curates, and delivers the best travel experiences using technology, a network of global partners, and a data-driven customer-led mindset – pairing world class entertainment with the world’s most exciting destinations.

Pollen brings you all the best experiences on pollen.co. We have two offerings: Pollen Presents and Pollen+. Pollen Presents curates experiences around your tastes and preferences you can’t find anywhere else. These experiences bring together music, sports, wellness and beyond to enable you and your friends to connect around one-of-a-kind itineraries in exciting destinations. Pollen+ always gets you more at music festivals and events when you book through us. Pollen+ partners with the biggest promoter brands and music festivals, including We Are FSTVL, Austin City Limits, Bonnaroo, C3, Electric Zoo, Live Nation and more. 

Pollen was founded in 2014 by brothers Callum & Liam Negus-Fancey. Pollen is backed by prominent investors including Kindred, Northzone, Sienna Capital, Backed and Draper Spirit. Pollen has raised over $100 million in VC funding.

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