As the Head of Content Research you will be responsible for using mixed methods to lead research into how artists, customers and concepts interact. By “content,” we mean the “Pollen Presents” large scale, immersive travel experiences and the marketing that surrounds them -- content is how we talk about the essence of our offering. We are interested in understanding how our creative concepts appeal to our different customer segments, what about them appeals and the audience of given artists overlap. This is a senior role given the amount of autonomy required, and you will be regularly exposed to senior decision makers and executives. You will be collaborating heavily with the Pollen Presents strategy team, who are responsible for both helping determine Pollen’s strategic direction and making those plans a reality.
You should be whip-smart, analytical, autonomous and have an entrepreneurial drive to help shape the future strategy of Pollen. You should be able to drive insights projects independently and communicate your thinking in well-structured, thoughtfully written research and strategy deliverables with minimal oversight.
In the next six months you will:
- Create our VIP Talent research program.
This role will be leading research relating to our work with the largest artists in the world, and how we can design the most authentic, scalable concepts. This work will range from generative to evaluative, using a full range of mixed method research approaches, including quantitative surveys, diary studies, in-depth interviews, cultural + community analyses and ethnographies. This work is designed to allow the company to understand the audiences of given VIP artists deeply, understanding the functional and emotional drivers relating to travel and fandom.
You are successful when the company can design bespoke experiences for the audience of a given VIP artist with confidence and specificity, taking bigger bets on line up, itinerary, destination, add-ons and branding.
- Own our content learning agenda.
As the first insights person embedded within our customer/content team you will be responsible for driving forward our content learning agenda, prioritising key content questions and hypotheses, and suggesting ideal methodologies to learn as quickly and confidently as possible.
You are successful when your marketing, content and strategy stakeholders have adopted your learning agenda approach collaboratively, increasing the impact of learning across the team. You will execute some of the items within the learning agenda personally where appropriate, however there is a full central team of researchers and data scientists available for collaboration.
- Scale our creative concept validation program.
The team you will be embedded within generates a high volume of creative concepts for curated travel experiences. You will build out an evaluative framework for testing concept appeal, making suggestions for creative iteration. You will need to test the interactions between our customer segments and given concepts, building a core understanding of how those segments differ across functional drivers/barriers and key emotional dimensions, such as belonging and aspiration. This work is likely to be fast paced and highly dynamic with tight deadlines.
You are successful when the company can launch scalable concepts at high volume with confidence, and increase the success rate of concept ideation through the application of insights.
- Excel at stakeholder management
In this role, you will be expected to work across multiple teams - at any one point leading multiple cross-functional insights projects. To be successful, you will need to be able to manage multiple stakeholders all the way up to the C-suite.
- Mentor more junior staff
As a senior researcher you will need to support the development of both more junior insights team members and non-technical colleagues through mentorship, supporting their skill growth, learning agenda and industry awareness.
About our culture
- We are results focused so you can choose your own hours & take as much vacation as you need to drive results and perform at your best. Watch our CEO talk about our innovative culture.
- Read our CEO’s open letter about our focus on Belonging, and about the mission of our women’s programme Illuminate.
- Everyone is an equity owner in the company.
Pollen builds, curates, and delivers the best travel experiences using technology, a network of global partners, and a data-driven customer-led mindset – pairing world class entertainment with the world’s most exciting destinations.
Pollen brings you all the best experiences on pollen.co. We have two offerings: Pollen Presents and Pollen+. Pollen Presents curates experiences around your tastes and preferences you can’t find anywhere else. These experiences bring together music, sports, wellness and beyond to enable you and your friends to connect around one-of-a-kind itineraries in exciting destinations. Pollen+ always gets you more at music festivals and events when you book through us. Pollen+ partners with the biggest promoter brands and music festivals, including We Are FSTVL, Austin City Limits, Bonnaroo, C3, Electric Zoo, Live Nation and more.
Pollen was founded in 2014 by brothers Callum & Liam Negus-Fancey. Pollen is backed by prominent investors including Kindred, Northzone, Sienna Capital, Backed and Draper Spirit. Pollen has raised over $100 million in VC funding.
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