Pollen has evolved from a business that focused on partnering with 3rd party experience providers to focusing on partnering with some of the biggest music artists, promoters, celebrities and influencers in the world to curate our own experiences. Throughout the second half of 2021 and in 2022 we’ll be launching 100s of travel experiences across multiple music genres with a particular emphasis on Latin, Electronic music and Hip Hop, as well as new verticals, including fitness. We have already launched experiences with several award-winning artists and partners across multiple genres, including DaBaby, J Balvin, Ozuna, and Brett Young.
With such ambitious growth, it’s crucial that we develop a robust content strategy to ensure we become known for being the leading marketplace for the best shared experiences for young people, and this role will be the engine driving that strategy. You will be passionate about music and travel, and excited about the potential for Pollen to transform the experiences industry.
Our team’s mission: “Become a centre-of-excellence for understanding the customer, turning it into best-in-class, customer-led content strategy.” Our team is responsible for developing the strategy that underpins these experiences both at an individual experience-level but also holistically, building a 12-36 month content strategy, where the “content” is highly curated music and travel experiences.
In the first 12 months you will:
- Work with our Content team to build artist-led experiences for million dollar campaigns
When we are working with a partner e.g., J Balvin, DaBaby, we will use insights, both qualitative and quantitative, to curate an unforgettable experience. In this role, you will work cross-functionally to build our initial valuation of that experience, which involves building an evidence-led view of the partner’s customer base to determine the right pricing, destination, and experience for that customer.
- Support senior team members to define and continuously improve our Content Strategy
We think of our Content Strategy as living and breathing. In this role, you will work with senior team members to define our approach to content strategy, as well as working with our Market Research team to continuously improve our understanding of the types of content our customers want using various methods e.g., testing, market research, etc. This will require significant cross-functional collaboration to ground the content strategy in the business. While initially you will work with a senior team member to do this, the expectation is soon you will be owning and driving relationships on your own.
- Launch the next Coachella
At Pollen we are working hard for our USP to become how well we leverage insights that no one else has to build our own experiences or “concepts.” We most recently launched a 90s hip-hop and R&B experience in Cancun called Golden Sands. You will be part of a team that is responsible for generating a high volume of creative concepts for curated travel experiences. You will work with a senior team member, our creative team and our Insights team to drive these concepts from ideation to launch.
- Excel at stakeholder management
In this role, you will be expected to work across multiple teams. Initially, you will be supported by a senior team member, but over time you would grow to at any one point leading multiple cross-functional projects.
- Contribute to the team culture
As we look to build out our team, it’s critical that every team member play a role in building the team culture. Every person on the team has an “extra 10” role e.g., organising team activities, coordinating our goal-setting process, owning our weekly team pulse checks.
About our culture
- We are results focused so you can choose your own hours & take as much vacation as you need to drive results and perform at your best. Watch our CEO talk about our innovative culture.
- Read our CEO’s open letter about our focus on Belonging, and about the mission of our women’s programme Illuminate.
- Everyone is an equity owner in the company.
Pollen builds, curates, and delivers the best travel experiences using technology, a network of global partners, and a data-driven customer-led mindset – pairing world class entertainment with the world’s most exciting destinations.
Pollen brings you all the best experiences on pollen.co. We have two offerings: Pollen Presents and Pollen+. Pollen Presents curates experiences around your tastes and preferences you can’t find anywhere else. These experiences bring together music, sports, wellness and beyond to enable you and your friends to connect around one-of-a-kind itineraries in exciting destinations. Pollen+ always gets you more at music festivals and events when you book through us. Pollen+ partners with the biggest promoter brands and music festivals, including We Are FSTVL, Austin City Limits, Bonnaroo, C3, Electric Zoo, Live Nation and more.
Pollen was founded in 2014 by brothers Callum & Liam Negus-Fancey. Pollen is backed by prominent investors including Kindred, Northzone, Sienna Capital, Backed and Draper Spirit. Pollen has raised over $100 million in VC funding.
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