As our first Senior Market Researcher you will be responsible for leading research that directly shapes the strategy of the business, being exposed to senior decision makers and executives . This is a senior role with the opportunity to grow into management over the medium-term conditional on performance. You will be joining an entrepreneurial team within the wider business who are responsible for both helping determine Pollen’s strategic direction and making those plans a reality.
You should be whip-smart, analytical, autonomous and have an entrepreneurial drive to help shape the future strategy of Pollen.
In the next 6 months you will:
Conduct quantitative research projects to drive a strong understanding of our customer segments.
This role will be leading all research aspects of our primary research project for Q1 2021, in conducting an advanced segmentation of our total addressable market. This includes questionnaire writing, sample planning and weighting strategies. This work is designed to allow the company to richly understand the drivers and barriers of our potential consumers, their demographic and psychographic profiles, to quantify them, value them, prioritize them and make recommendations to the business. You are successful when the segments you identify are used across the business when discussing our consumers and are a core input to how the company shapes product, marketing, content and corporate strategy.
Conduct deep dive customer segment research to inspire stakeholders across the business and to ensure that the customer’s voice is core to how the business takes decisions.
Once the segmentation framework is established you will conduct follow up research to address specific hypotheses of the business about these customers, across the broad range of market research methodologies. You are successful when your segment profiles are used by teams in Product, Marketing and Content in their daily work.
Design and execute our pricing and packaging research agenda.
Our experiences vary significantly and contain a complex array of itinerary items, locations, timings, capacities, talent and many more. You will conduct analyses quantifying the relative importance of each component, identifying $/£ value per component and making recommendations on how to maximize consumer satisfaction at a given price point and margin rate. You are successful when the relevant team uses your analysis to design experiences based on the preferences of our customers.
Design and execute our customer satisfaction research agenda.
In order to optimize the design of our experiences with confidence, we need to know exactly how our customers feel about our experiences and what is driving that satisfaction. You will be responsible for designing and executing the framework of how we gather and analyze customer feedback. You are successful when your recommendations are implemented and they lead to increases in customer satisfaction.
Excel at stakeholder management
In this role, you will be expected to work across multiple teams - at any one point leading multiple cross-functional insights projects. To be successful, you will need to be able to manage multiple stakeholders all the way up to the C-level.
Mentor more junior staff
As the leading market researcher in the team you will need to support the development of more junior team members through mentorship, supporting their skill growth, learning agenda and industry awareness.
About our culture
- We are results focused so you can choose your own hours & take as much vacation as you need to drive results and perform at your best. Watch our CEO talk about our innovative culture.
- Read our CEO’s open letter about our focus on Belonging, and about the mission of our women’s programme Illuminate.
- Everyone is an equity owner in the company.
Pollen is on a mission to have all the best experiences in one place. With Pollen+ you can pick from a highly curated selection of world class festivals and events such as Lollapalooza, Austin City Limits and Wireless festival. With Pollen Presents you can discover experiences only available through us, where we bring every major category of entertainment including music, sport and lifestyle to the most exciting destinations in the world such as Las Vegas, Ibiza and Los Cabos.
We are growing fast, with over $500 million in sales to date across hundreds of experiences at more than fifty of the best destinations globally. We have offices throughout North America and Europe, and have raised more than $100 million in venture funding from Northzone, Draper, Kindred, Backed and Sienna Capital.