As an early member of our insights team you will contribute to analysis that directly shapes the strategy of the business, being exposed to senior decision makers and executives. This role will provide a fast paced environment for you to learn and develop, as you build your career. You will be joining an entrepreneurial team within the wider business who are responsible for both helping determine Pollen’s strategic direction and making those plans a reality.
You should be whip-smart, analytical, autonomous and have an entrepreneurial drive to help shape the future strategy of Pollen.
In the next 6 months you will:
Create a strong understanding of our customer segments through dimensionality reduction techniques and clustering.
You will contribute to our primary research project for H1 2021 in conducting an advanced segmentation of our total addressable market. This work is designed to allow the company to richly understand the demographic and psychographic profile of our potential consumers, quantify them, value them, prioritize them and make recommendations to the business. You are successful when the segments you identify are used across the business when discussing our consumers and are a core input to how the company shapes product, marketing, content and corporate strategy.
Build classification models to predict what segment a customer would fall into based on their interactions with us.
Once we have a good understanding of the segments of customers we are trying to target we need to build analytical processes to classify all new customers into the relevant segment, which will allow personalization of our UX and CRM systems. Your experience building and tuning models will be fully utilised here. You are successful when your predictions are used in production by our Product, Tech and Marketing teams.
Collaborate with other insights professionals, data professionals and non-technical stakeholders to gather the necessary data to help drive strategic decision making.
You will be joining a diverse insights function with employees all across the insights spectrum, from User Research through Market Research to broader Strategy Analytics. This means that you will need to be an effective communicator and collaborator with non-technical partners, who will frequently be providing the data you need to conduct your analyses. You are successful when your data partners have a clear understanding of your support requirements, and your non-technical partners feel well supported by the data you provide.
Conduct analysis to understand what experience characteristics are driving customer satisfaction
In order to optimize the design of our experiences with confidence, we need to know exactly how our customers feel about our experiences and what is driving that satisfaction. You will use the data collected by your Market Research colleagues to build a robust statistical understanding of how different consumer groups react to Pollen, and make associated recommendations for future experience design.
Excel at stakeholder management
In this role, you will be expected to work across multiple teams - at any one point leading multiple cross-functional insights projects. To be successful, you will need to be able to manage multiple stakeholders all the way up to the C-level.
About our culture
- We are results focused so you can choose your own hours & take as much vacation as you need to drive results and perform at your best. Watch our CEO talk about our innovative culture.
- Read our CEO’s open letter about our focus on Belonging, and about the mission of our women’s programme Illuminate.
- Everyone is an equity owner in the company.
Pollen is on a mission to have all the best experiences in one place. With Pollen+ you can pick from a highly curated selection of world class festivals and events such as Lollapalooza, Austin City Limits and Wireless festival. With Pollen Presents you can discover experiences only available through us, where we bring every major category of entertainment including music, sport and lifestyle to the most exciting destinations in the world such as Las Vegas, Ibiza and Los Cabos.
We are growing fast, with over $500 million in sales to date across hundreds of experiences at more than fifty of the best destinations globally. We have offices throughout North America and Europe, and have raised more than $100 million in venture funding from Northzone, Draper, Kindred, Backed and Sienna Capital.