Digital Marketing Operations Manager

Who We Are

In 2021, Poatek was acquired by WillowTree, an award-winning digital product consultancy recognized as one of the fastest growing and best places to work in the United States. Now a TELUS International company, with offices across the globe, we continue to partner with the world’s leading brands, such as the Capital One, HBO, PepsiCo, Domino’s and more, to design, build, and transform their digital products and strategies. We’re looking to grow our Poatek offices in Brazil with top talent excited to collaborate with team members across the globe to deliver innovative solutions for our clients.

Location and Flexibility

This is a hybrid role, which we’ve termed Work from Near (WFN). This model requires the ability to work on-site from our São Paulo - SP or Porto Alegre - RS office throughout the week based on team needs, while still providing the flexibility to work remotely on other days. Our WFN culture is designed to foster in-person innovation, collaboration, and connection with team members local and visiting from other global offices.

The Opportunity

As a Digital Marketing Operations Manager at Poatek/WillowTree you will play a pivotal role in driving the efficiency, effectiveness, and alignment of our marketing campaigns. Leveraging extensive knowledge in Pardot, email marketing, reporting, landing page creation, you will ensure streamlined and impactful marketing processes that resonate with diverse customer segments. You will become our primary expert on the online habits and digital profiles of our buyers and target audiences. In collaboration with Demand Generation and Commercial Team counterparts you will help to segment audiences and develop targeted digital advertising campaigns to deliver our messages through the most efficient channels. As a data driven marketer, you will apply analytical rigor to everything you do and seek opportunities to improve ROI and boost performance at every turn. 

Responsibilities

  • Influence the creation of a cohesive go-to-market strategy for new customer acquisition
  • Study and document potential buyer profiles and conduct market research to define the best channels for driving awareness and conversion 
  • Optimize and oversee end-to-end marketing processes for planning, execution, and performance measurement
  • Drive effective campaign tracking and attribution, with a special focus on Pardot, email marketing, and digital campaigns
  • Develop and uphold data governance standards, focusing on accuracy, consistency, and compliance with data privacy regulations
  • Continuously analyze KPIs, assess marketing program impact, and guide the team on strategies for growth
  • Manage the creation, optimization, and analysis of LinkedIn and other digital display advertising and retargeting campaigns 
  • Analyze campaign data and user behavior to refine nurturing strategies for increased conversion rates
  • Collaborate with the Content and Design team to provide input on the performance of messaging, content, and ad creative driving continuous improvement
  • Ensure the integrity of data through the accurate and timely entry of data into Poatek/WillowTree systems such as Salesforce.com, LinkedIn Sales Navigator, and Outreach.io.

Qualifications

  • 3+ years of experience in marketing operations, automation, or related roles
  • Excellent project management skills, with the ability to manage multiple tasks and priorities
  • Strong interpersonal and communication skills to collaborate effectively with cross-functional teams.
  • Proficiency in marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce)
  • Deep understanding of the B2B buyer journeys and digital advertising channels 
  • Ability to target audiences narrowly to boost ROI and analyze campaign metrics to identify performance improvement opportunities 
  • Robust analytical and problem-solving abilities, coupled with the talent to make data-driven recommendations
  • A keen understanding of data management, governance, and related compliance regulations
  • Excellent communication skills and the ability to collaborate effectively across teams
  • Familiarity with industry trends and emerging digital marketing practices
  • Adept collaborator who enjoys working with cross functional teams including Content, Design, Demand Generation, and Business Development

Bonus Points

  • Pardot Certification
  • Experience with A/B testing and optimization strategies
  • Familiarity with HTML/CSS and coding concepts
  • High technical aptitude and familiarity with the software development space
  • A history of working at or with marketing, advertising, or technology agencies

Why Poatek?

Besides being part of an innovative consultancy company with an international culture, you will have:

  • Be part of an innovative consultancy company
  • Flexible hours and autonomy
  • Work in international and agile projects
  • International travels
  • Voucher for health activities
  • English classes
  • Support in national and international courses
  • Food allowance
  • Snacks, drinks and video game in the office
  • Work in a company with highly-skilled professionals
  • Transportation or parking spot
  • Annual attractive bonus.

Equality is a principle here at Poatek. We are committed to building an inclusive team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Therefore we provide equal employment opportunities to all employees and applicants regardless of race, color, religion, gender identity, sexual orientation, national origin, age, or disability.

We will only use the information you provide to process your application and to produce tracking statistics. Since we do not request personal data deemed sensitive, we ask you to abstain from sharing those information with us.

For more information on how we use your information, see our Privacy Policy.

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