Who We Are

In 2021, Poatek was acquired by WillowTree, an award-winning digital product consultancy recognized as one of the fastest growing and best places to work in the United States. Now a TELUS International company, with offices across the globe, we continue to partner with the world’s leading brands, such as HBO, PepsiCo, Domino’s and more, to design, build, and transform their digital products and strategies. We’re looking to grow our Poatek offices in Brazil with top talent excited to collaborate with team members across the globe to deliver innovative solutions for our clients.

Location & Flexibility

This is a hybrid role that allows you to work from either our São Paulo or Porto Alegre office. 

  • In São Paulo, you can work for two days per week or eight days per month
  • In Porto Alegre, you have the option to work for three days per week or 12 days per month. 

This setup promotes in-person innovation, collaboration, and connection with both local and visiting team members from other offices. Our flexible approach ensures that you can work from different locations while still enjoying the benefits of office culture.

The Opportunity

Our Technical SEO Strategist will help shape how SEO & ASO integrates into WillowTree project work in a way that improves UX and boosts qualified organic traffic. You'll play an integral part on cross-functional project teams. You’ll conduct site & app audits, build technical SEO requirements, provide content strategy guidance and tactical optimizations. You’ll shape SEO & ASO best practices for both clients and internal teams, analyze organic traffic behavior and recommend audience segmentation, and serve as the primary point of contact for SEO- and ASO-related client questions.

Client travel required on an ad-hoc basis.

Responsibilities

  • Conduct technical site audits & monitor SEO site health via SEO tools 
  • Develop custom technical SEO requirements, such as Schema Markup recommendations and 301 redirect maps, for Engineering teams to implement
  • Design and implement automated regression tests with Test Engineers across multiple environments to identify site and page template issues
  • Collaborate daily with cross-disciplinary teams such as, Engineering & Test Engineering, Product Architects, Analytics, Design, Content, Strategy and Research to create an amazing product experience for our clients
  • Build SEO-friendly CMS solutions with customized fields in partnership with Engineering 
  • Conduct keyword research for both SEO & ASO projects to influence the product teams’ strategy
  • Conduct client competitor research to develop meaningful, quantitative, and qualitative insights that drive qualified organic traffic 
  • Design reporting dashboards with event tracking, custom formulas, and segmentation in partnership with Analytics Architects that drives business impact and ladders up to clients’ business objectives
  • Leverage analytics tools to identify gaps or friction in the user journey to better drive qualified traffic and enhance conversion rate that directly drives client business impact
  • Stay on top of industry trends and search engine algorithms to inform new strategies
  • Develop & deliver presentations that highlight SEO & ASO insights, technical enhancements, content recommendations, training materials, etc. for internal and client teams
  • Collaborate with client & project team to develop & manage app store listing A/B tests
  • Work collaboratively on project work across many product team disciplines while also tapping into and supporting the broader SEO team as needed
  • Work with a high degree of autonomy on up to two projects at a time

Qualifications

  • 4+ years SEO and/or ASO experience at a digital agency or in-house
  • You’re knowledgeable about modern web technologies and understand server-side rendering, single-page applications, and how bots crawl a site
  • Demonstrated understanding of HTML, JavaScript, CSS, JSON-LD and Web Content Accessibility Guidelines
  • You’ve developed or implemented technical SEO and content recommendations that drove organic search growth and met a client's business outcomes
  • Understand the importance of Conversion Rate Optimization and how SEO overlaps with this discipline
  • Ability to communicate your ideas and tactical recommendations to both technical and non-technical audiences
  • An eye for detail and an enthusiasm for documentation and organization
  • A data-driven approach and understanding of how web performance, usability, and other facets of web technologies like voice search and A/B testing can impact SEO with the ability to create forecasting models estimating the impact of implementing work
  • A familiarity with tools like: Google Search Console, Google Analytics, Amplitude, Google Data Studio, Google Big Query, Screaming Frog, seoClarity, BrightEdge, Ahrefs, SEMRush, Conductor or other similar tools
  • Can effectively manage workload and commitments on up to 2 projects
  • A tenacious approach to problem-solving and can navigate ambiguity with grace
  • A self-starter that can operate independently across offices and in remote environments
  • A growth mindset and passion to continuously learn about web development and other intersections of SEO & ASO (like Engineering, Design, and Content Strategy)
  • Experience and/or interest in App Store Optimization (ASO)

Bonus Points

  • Bachelor’s degree in Computer Science, Marketing, or a related field
  • Background in Web Development, UX, Content Marketing and/or Product Strategy
  • Familiarity with A/B/n and multivariate testing methodologies
  • Direct experience with web products, native mobile apps, and development teams
  • Experience with JIRA and similar project management platforms
  • Agile development methodology experience
  • Previous product agency experience

Why Poatek / WillowTree?

What We Offer:

  • Be part of an innovative consultancy with a human-centered and culture with opportunities for ownership and professional growth
  • Competitive salary and benefits package (annual bonus)
  • Opportunity to work on innovative agile projects with other high-performing, passionate team members from all over the globe
  • Collaborative work environment that encourages continuous learning and professional development (including English classes and support in national and international courses)
  • Flexible work hours and autonomy
  • Voucher for health activities, food allowance, in-office snacks, drinks, and games

If you love IT as much as we do, we look forward to meeting you!

Equality is a principle here at Poatek. We are committed to building an inclusive team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Therefore we provide equal employment opportunities to all employees and applicants regardless of race, color, religion, gender identity, sexual orientation, national origin, age, or disability.

We will only use the information you provide to process your application and to produce tracking statistics. Since we do not request personal data deemed sensitive, we ask you to abstain from sharing those information with us.

For more information on how we use your information, see our Privacy Policy.

Apply for this Job

* Required
resume chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel
cover_letter chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel
Voluntary Demographic Questions

WillowTree knows incredible talent comes from all backgrounds. Our differences, both visible and invisible, benefit our teams, our communities, and the products we craft. We’re deeply committed to building teams that reflect the diversity of the populations we serve.

To ensure we’re reaching talent from all backgrounds, we invite applicants to complete the following VOLUNTARY demographic questions. For each question, you have the option to select "I do not wish to answer." Your responses will be processed separately from your application and will not be used in the hiring process or decision. We use this data (aggregate only) to assess and improve our hiring outreach and processes to better include and support individuals of all backgrounds. 

WillowTree is committed to providing equal employment opportunities to all employees and applicants for employment regardless of race, color, religion, creed, age, national origin or ancestry, ethnicity, sex, sexual orientation, gender identity or expression, disability, military or veteran status, or any other category protected by federal, state, or local law. 

Gender Identity (Select one) *





Do you identify as Transgender? (Select one) *



Race and/or Ethnicity (Select one) *












Sexual Orientation (Select one) *








Disability (Select one) *




Veteran Status (Select one) *



Age (Select one) *







Enter the verification code sent to to confirm you are not a robot, then submit your application.

This application was flagged as potential bot traffic. To resubmit your application, turn off any VPNs, clear the browser's cache and cookies, or try another browser. If you still can't submit it, contact our support team through the help center.