Director, Brand Marketing – Experiential

PMK•BNC Los Angeles is seeking a Senior Director of Brand Marketing, Experiential who is a strong leader and mentor to their account team, as well as a strong day-to-day lead with the client team and their executive leadership, and is motivated to help PMK•BNC and clients evolve and grow. The Senior Director will be responsible for general operations of client business to include senior level client management, account profitability, and management of respective PMK•BNC staff. In addition, the Senior Director plays an integral role in the business development process with other senior management at PMK•BNC.

Candidate must be a self-starter with “hybrid” event/experiential background rooted in both client-service and hands-on production, programming, partners, and operations, measurement as well as integrated marketing strategy, ideally on the agency side with strong proven client servicing and management ability. Candidate must be able to manage across a diverse array of initiatives, projects and events, ranging from short to long-term, grass roots to national campaigns, strategic to tactical. Must be an excellent multi-tasker, strong leader, problem-solver and team management skills. Experience with major consumer brand(s) preferred.

PMK•BNC is a strategic marketing and communications firm that specializes in Entertainment and popular culture. PMK•BNC represents leading consumer brands as well as many of the world’s most prominent actors, actresses, directors, films, production companies, television properties, musicians, authors and content creators. The firm employs a staff of more than 160 professionals spanning offices in Los Angeles, New York and London. PMK•BNC thrives on being ahead of the curve and works with their clients to create ideas that build engaged audiences and connect with consumers through popular culture. PMK•BNC is a part of Interpublic Group (NYSE: IPG).

Responsibilities:

  • Oversee PMK•BNC account team and provide leadership, direction and guidance, always with a focus on client service.
  • Lead account teams to develop, manage, and execute creative, results-driven experiential and marketing programs that fit client’s objectives.
  • Accountable for quality control and review of all budgets, planning decks, recaps, status reports, work back schedules, deliverables, vendor and partner contracts and overall project management.
  • Work with team to develop plans, proposals, and presentations to include event and partnership marketing concepts, promotional ideas, marketing materials and activation details.
  • Create, “sell in” and manage project-based and quarterly budgets on behalf of client team.
  • Create strategy around existing client marketing partnerships that help drive success and meet client objectives.
  • Work closely with other inter-agency leaders across departments to ensure synergy, collaboration, and communication. (Influencer, Entertainment, PR, digital, social, etc.)
  • Research, identify, and help negotiate strategic opportunities, partnerships and entertainment/lifestyle programming.
  • Assess program effectiveness in collaboration with analytics team, setting KPIs, overall measurement of results and streamline communication to client. 
  • Maintain current knowledge of trends in entertainment, lifestyle and culture arena. 
  • Develop and maintain extremely strong interpersonal relationships with senior clients; Serve as a primary contact for the client, providing strategic counsel and tactical support.
  • Develop quality standards and processes in order to ensure client satisfaction
  • Assess new business leads, and participate in pitch development and/or presentations.
  • Be an active force in brainstorming new, innovative ideas for client projects, marketing and celebrity outreach initiatives.
  • Create, manage and reconcile accurate budget estimates for long-term and short-term client programs.
  • Have understanding of new and traditional media and how it impacts the success of marketing initiatives.
  • Actively manage 3rd party vendors, event producers, promoters.
  • Research, understand, measure, and experiment with new and alternative ways to leverage event technology to achieve overall marketing objectives and goals.
  • Responsible for both strategy and planning of all consumer and trade marketing activities including integrated marketing, strategy/planning, analytics and project management of programming, promotions, public relations, retail marketing, loyalty, media and digital integration
  • Lead integration amongst the various marketing, advertising, media and PR client partners to ensure strategic, as well as consistent brand identification.
  • Be a strong team lead, setting positive example and collaborative work environment and motivate team members towards success.

Requirements:

  • BA or BS from 4-year accredited university 
  • 10+ years relevant experience; marketing/event production background preferred; agency experience and consumer tech category is a plus.
  • Must be able to ideate creative concepts and bring them to life. 
  • Strong multi-channel marketing experience, including social/digital media and traditional media.
  • Successful management of multiple clients and account teams; can anticipate client and team needs.
  • Experience in managing scope of work and budgets.
  • Experience in entertainment and lifestyle marketing.
  • Experience in large-scale event production, programming, partnerships and promotions.
  • Experience with close management of budgets, as well as accounting and finance processes.
  • Understanding ROI for clients, setting KPIs and overall insights and analytics reaching brand success.
  • Must have strong understanding of and experience creating ideas which build audiences, increase awareness and engage the consumer.
  • Network of vendors, partners, and corporate brands is a must. 
  • Experience participating in new business pitches.
  • Commitment and dedication to the agency's success as well as individual career.
  • High proficiency in the complete Microsoft Office suite (PowerPoint, Excel, Word, etc.) and excellent understanding of utilizing online and network-based tools for research purposes.
  • Ability to manage time, meet deadlines, and multi-task.
  • Excellent written, verbal and interpersonal communication skills.
  • Ability to handle yourself professionally under pressure.
  • The ability to travel up to 30% of the year.

PMK•BNC is an equal opportunity employer M/F/V/D

Apply for this Job

* Required

  
  


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at PMK•BNC are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • HIV/AIDS
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.