PlusDental has made it its mission to democratize aesthetic dentistry. Headquartered in Berlin, with several consulting centers and partner dentists throughout Germany, Switzerland, Austria, UK and Spain and over 200 satisfied employees, we work every day on our mission to give people the most beautiful smile possible.
Since our launch in 2017, we have achieved outstanding things and want to continue to use our momentum as one of the fastest growing MedTech-Start-ups in Europe. With a strong foundation in the German start-up scene and dynamic partners in dentistry, we meet the highest medical standards and thus open the doors to state-of-the-art dental technology for our customers.
To strengthen our team in Berlin we are looking for a Head of Brand Management (m/f/d), who wants to leave a mark with and at PlusDental. The role is located at our Berlin HQ.
What you'll be doing
As the Head of Brand Management you are responsible to drive PlusDental's brand strategy. Leading a team of 5, you are also responsible for the guidance and governance of our brand identity in order to maintain its consistent framework across the company.
- You lead and develop the Brand Management team
- You are accountable for the global brand strategy (UK, ES, AT / CH, DE) and you act as a strategic consultant to the international growth team for adequate brand marketing strategies and planning
- You are responsible for our PR, Social Media and Influencer Marketing activities as well as marketing cooperations
- You are responsible for our offline marketing activities (planning, creatives, execution, measurement)
- You take ownership of all TV campaigns (creation, execution, media and budget planning)
- You ensure that our brand touchpoints fit our overall brand strategy
- You measure and track brand activities through KPIs and act upon findings to improve brand value
Who we are looking for
- A university degree in a relevant field and several years of demonstrated success in brand marketing (incl. online experience)
- The ability to adapt to a fast-paced environment with competing and ever-changing tasks and challenges
- Experience with building and leading diverse teams
- Knowledge in TV and Influencer Marketing is a plus
- A perfect understanding of the current marketing tools and the needs of a digital business model (incl. performance marketing, conversion rate optimization)
- Very good analytical skills and a conceptual thinking
- A strong customer-focused mindset and a hands-on mentality
- Fluency in English, German is a plus
What we offer you
- Your contribution: take part in shaping the future of one of the fastest-growing MedTech-Start-ups in Europe
- Your work-life balance: a family-friendly working environment, flexible working hours and unlimited home office days
- Your company benefits: a competitive salary package, a 4 digit Referral reward for helping us bring the best talents to our Team, discount on our aligners for you and your friends, more net from the gross wage thanks to Hrmony, our digital food subsidy program and up to 75% discount in partner companies such as Urban Sports Club, Expedia, AboutYou, and many more
- Your personal and professional development: an award-winning feedback cycle combined with an educational budget for internal and external training opportunities (such as language courses, leadership training, leadership mentoring)
- Your life at PlusDental: an international and dynamic team (40 nationalities and counting!), regular team and company events, your choice of work equipment, a modern working space with air conditioning and a rooftop terrace, and a fully stocked kitchen with breakfast options, fresh fruits, soft drinks and Friday Beer
At PlusDental we are committed to providing a friendly, safe and welcoming environment for everyone who works here or with us, regardless of gender, gender identity and expression, sexual orientation, disability, physical appearance, body size, race, age, or religion (or lack thereof).