About Us:

PlayQ is a rapidly growing global entertainment and technology company delivering high-quality mobile titles and innovative game development solutions to a worldwide audience. Our games have been downloaded more than 60 million times across the globe, with millions of users playing every day! 

Our dedicated teams, based in downtown Santa Monica, CA, work together to craft the clever, visually stunning, and unforgettable experiences that our players love. Our emphasis on individual leadership means each team member has the opportunity to make a big impact, while our commitment to creative freedom gives them the ability to create whatever they can imagine. 

It’s this mindset that has led us to develop our own IP, infuse games with rich storytelling, build our own development tools, and solve the deepest technical challenges - all in the name of disrupting the mobile gaming landscape.

Role Overview:

The VP of Growth role presents a rare opportunity to join the executive leadership team at PlayQ, overseeing User Acquisition, Marketing, Creative Services, and other growth functions within a fast-paced, profitable, and growing mobile gaming/technology company.

Key aspects of the role include setting the strategy and direction for user growth at PlayQ, leadership and development of multiple growth-related teams, and the management of an 8-figure user acquisition/marketing budget to drive user and revenue growth through a variety of channels.

The ideal candidate is a proven and natural leader with a successful track record of developing, planning, and executing on user acquisition, branding, or other growth initiatives within the mobile space. He/She is adept at hiring, managing, and developing teams, is an expert when it comes to identifying new objectives and prioritization, is skilled at working with leaders across various disciplines to accomplish growth initiatives, and is accustomed to taking ownership and accountability for the outcomes of whole departments within a company.

This role will work closely with leaders on the Executive, Data Science, Product, Design, and Platform Engineering teams to help shape the vision and direction for growth at PlayQ, and will report to the Chief Performance Officer.

Responsibilities:

  • Define, lead, and execute on PlayQ’s user acquisition, marketing and user growth initiatives
  • Manage the profitable investment of an 8-figure user acquisition budget to hit KPI targets and achieve user and revenue growth
  • Oversee the User Acquisition, Marketing, and Creative Services teams while working cross-functionally with Product, Design, Data Science, and Platform Engineering
  • Serve as a thought leader in the company and set out best practices and performance standards for all user acquisition and growth initiatives
  • Stay current on the mobile user acquisition landscape, growth trends, best practices, and competitor strategies to serve as the subject matter expert on growth
  • Oversee all reporting and analytics related to user acquisition and marketing
  • Utilize data insights to develop new growth strategies and initiatives
  • Lead the team in designing and developing internal performance marketing platform tools and processes
  • Oversee the consistent monitoring of user acquisition performance and ensure teams are accomplishing goals and deliverables on time

Requirements:

  • BA/BS Degree in a relevant field of study, Masters is preferred
  • 10+ years digital marketing experience, preferably in the mobile app or mobile gaming space
  • 3+ years in a leadership and management role, at either an Executive or Director level
  • Experience successfully managing multi-million dollar marketing budgets across multiple digital/media channels
  • Extensive experience with performance marketing and media buying, including but not limited to user acquisition via social media, opt-in video ad networks, DSPs, offer walls/incent, affiliates, SEM, email, etc.
  • Expert-level understanding of the current mobile user acquisition and marketing landscape, mobile analytics, and mobile attribution
  • Strong professional network within the mobile industry that can foster new growth opportunities and team building
  • Strong analytical skills with the ability to apply business strategy to data analysis and recommendations
  • Ability to manage and oversee both analytical and creative marketing team members
  • A desire to do both strategic planning and daily execution/optimization, as needed
  • Excellent communication skills, including the ability to sell and negotiate
  • Ability to project plan and effectively manage multiple concurrent projects
  • Strong business acumen with the ability to set out vision and strategic planning initiatives

Perks:

  • Competitive compensation and equity options
  • Comprehensive medical, dental, vision insurance
  • Flexible time off
  • 401K plan with company match
  • Stocked kitchen with free snacks and beverages of your choice
  • Catered weekly team lunches
  • Brand new penthouse office space equipped with outdoor patios offering beachfront views
  • Monthly team outings and volunteer opportunities
  • Help build and support awesome GAMES. For a living! Who doesn't love games?

Interested? Please get in touch!

Apply for this Job

* Required
  
  


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at PlayQ are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • HIV/AIDS
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.