PlayQ is a rapidly growing global entertainment and technology company delivering high-quality mobile titles and innovative game development solutions to a worldwide audience. Our games have been downloaded more than 60 million times across the globe, with millions of users playing every day!
Our dedicated teams, based in downtown Santa Monica, CA, work together to craft the clever, visually stunning, and unforgettable experiences that our players love. Our emphasis on individual leadership means each team member has the opportunity to make a big impact, while our commitment to creative freedom gives them the ability to create whatever they can imagine.
It’s this mindset that has led us to develop our own IP, infuse games with rich storytelling, build our own development tools, and solve the deepest technical challenges - all in the name of disrupting the mobile gaming landscape.
The Data Analyst, User Acquisition will have the exciting opportunity to work with billions of data points from both our games and partner ad networks, and to serve as a cross-functional point between the User Acquisition, Creative Services, Product, and Data teams. Key facets of the role include developing a deep understanding of our products and insights into the underlying technology and algorithms behind each of our partner ad networks. You would be a perfect match for this position if you enjoy and excel at analyzing data, learning, ideating, and executing as these are core elements that lead to the effective design of marketing experiments and optimization of campaigns and ad creatives. The ideal candidate is intelligent, sharp, detail-oriented, and highly quantitative individual who loves working with and analyzing data.
- Responsibility over the investment, analysis, optimization of millions of dollars in marketing spend each year
- Work with best-in-industry data and user acquisition tools; freeing up more time to focus on the things that matter
- Work directly with cross-functional teams and have a voice in user acquisition, creative, data, and product direction
- Have a voice in helping to shape the strategy, tools development, and processes within the UA team
- Monitor and analyze performance data across individual ad networks and across our entire user acquisition portfolio
- Design and run marketing experiments related to targeting, creative, and other variables
- Report and present findings and actionable recommendations to the user acquisition team and cross-functional stakeholders, and then take action
- Assist with the creation, management, and optimization of all mobile campaigns across multiple ad networks and mobile storefronts (e.g. iOS, Google Play, Amazon)
- Report on the performance of campaigns across active ad networks on an ongoing basis, including weekly, and quarterly reporting of campaign results
- Manage user acquisition data tracking integrations both internally and with third parties
- Perform in-depth analyses to provide answers to specific user acquisition or product questions and acquire a deep understanding of user behavior
- Assist with the development of new tools and processes for user acquisition data analysis
- BA/BS degree in Math, Statistics, or other quantitative field
- 2-3 years of experience as a data analyst or similar analytical role, preferably for a technology or gaming company
- Strong analytical skills with the ability to apply business strategy to data analysis and recommendations
- Excellent SQL skills and experience with querying large, complex data sets
- Experience using Tableau, Spotfire, or similar analytics/visualization software
- Excellent communication, presentation, and visual reporting skills
- Loves problem-solving, has an innate ability to investigate issues and find the optimal solutions
- Desire to work independently on analyses and projects from inception to completion
- Knowledge of statistics and statistical models is a plus
- Comprehensive medical, dental, vision, life and long term disability insurance
- Flexible time off
- 401K plan with company match
- Stocked kitchen with free snacks and beverages of your choice
- Catered weekly team lunches
- Brand new penthouse office space equipped with outdoor patios offering beachfront views
- Monthly team outings and volunteer opportunities
- Help build and support awesome GAMES. For a living! Who doesn't love games?
Interested? Please get in touch!