The Players’ Tribune is looking for a Social Publisher to primarily manage and operate the brand’s presence on Facebook and Instagram, while providing support to team members managing our other social accounts. This role will be responsible for refining the company’s voice on those feeds, actively involving our athlete community and creatively engaging and growing followers. This role requires an avid fan and follower of sports and athletes.

In this role, you will:

  • Create a TPT playbook for Facebook & Instagram accounts, including tactical “dos and dont’s”
  • Actively schedule and publish all posts, with backup support from the other members of the Publishing team
  • Proactively manage the publishing calendar the platform, while participating in relevant conversations reactively
  • Coordinate cross-platform content publishing
  • Work closely with the TPT Insights team to ensure data is driving platform experimentation and constant refinement to our tactics
  • Work closely with the Athlete Relations team to propose creative ways for athletes to be involved with our accounts
  • Evolve our best practices guide for athlete content sharing on social  
  • Establish an expertise in Facebook and Instagram by maintaining knowledge of the TPT competitive landscape, innovative programming tactics, and publisher best practices
  • Identify and pitch content or posting experiments to the Content team or Athlete Relations team
  • Maintain full knowledge of the Content team’s pipeline, from pitch to final draft with support from the other members of the publishing team
  • Embed yourself within the content team to best understand our content creators and their ongoing engagements with TPT
  • Work closely with the content team to evolve our live event strategy and tactics
  • Manage and communicate monthly performance targets
  • Participate in quarterly meetings with Facebook/Instagram, to further refine your platform expertise
  • Maintain a current understanding of news from Facebook/Instagram about new features, etc.
  • Establish a basic understanding of our publishing tactics on all social networks, so you can act as a backup as needed

 

Required Qualifications / Skills:

  • 3+ yrs experience with publishing on Facebook and/or Instagram
  • Strong attention to detail
  • Excellent writing skills
  • Love & passion for a variety of sports
  • Basic Photoshop skills

The Players’ Tribune offers:

  • Competitive compensation
  • Excellent health, dental and vision insurance options
  • Flexible PTO
  • Casual dress code
  • Pet-friendly office
  • Complimentary cafe
  • Monthly happy hours + other staff events
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