Experience: 10+ Years

PipeCandy is the industry-standard dataset that tracks millions of eCommerce companies and several billion dollars of eCommerce GMV down to the transaction level. The ‘Who’s Who’ of the eCommerce ecosystem uses PipeCandy’s data and insights for strategic planning, thesis formation, market intelligence, and growth tactics execution. We are a part of Assembly, the eCommerce data, software, and content platform unicorn and we are a profitable company. We are backed by the world's top private equity firms.

About the Role:

We are looking for a senior performance marketer to run PPC campaigns and optimize paid search budgets. We have a well-differentiated product trusted by the Who’s who of the eCommerce industry and a brand that stands out.

For the right performance marketer, this job is one where you can make a difference from day 1.

Key Responsibilities:

  • Participate in planning and executing effective paid search strategies. We have several use cases and customer personas. The canvas is wide. The CPCs are low. We need you to go for the kill
  • Launch and optimize various PPC campaigns with specific TOFU goals for specific products
  • Analyze industry and keyword trends. Make data-driven decisions
  • Build the yearly paid marketing plan based on our annual sales targets
  • Design a media plan that optimally balances between awareness and conversion
  • Hire team members as necessary and collaborate across functions to plan and execute campaigns

Techno-Functional Expertise Required:

  • Proven experience as a PPC Manager or a digital marketing specialist
  • Exceptional knowledge of SEM (specifically Google and LinkedIn)
  • Knowledge of ABM tools and modern media ad formats
  • Experience in data analysis and reporting

Skills Required:

  • Outstanding verbal and written communication skills
  • Strong analytical thinking with interpersonal and organizational skills
  • An eye for good copy and the ability to extract good copies out of content team members
  • Attention to detail and the ability to effectively iterate fast while working with teams

What's in it for you:

  • Goal-driven, apolitical, and aligned organization with great opportunities to learn from peers and founders across geographies
  • An opportunity to work with a unique global market leader in the eCommerce intelligence space and also only one such company that is built out of India
  • A financially stable, well-funded organization with high growth potential
  • Remote-friendly leave policies
  • A strong work culture where collaboration is easy
  • A group of ex-founders as colleagues who believe in getting things done
  • Access to Udemy for self-learning

Read about our founding principles and values, We mean them. Above all perks, these are what will make PipeCandy a great place for you to work.

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