Piaggio Fast Forward (PFF) is looking for a Social Media, Content, and Digital Marketing Manager (Marketing Manager) to join our growing team as we launch our inaugural product.  The Marketing Manager will develop, create, and optimize social media marketing and media buying campaigns that will enable PFF to identify opportunities across brand development and customer acquisition.  You should be a team player, a roll up your sleeves operator, and appreciate the importance of branding for a premium lifestyle product. This means in addition to digital marketing you understand what influences and moves contemporary culture, from design, to art, to fashion, to music.  

Responsibilities:

  • Increase brand awareness for PFF and our products  
  • Determine digital advertising strategy including:
    • Planning and executing Search Engine Optimization strategies through keyword research, title tag recommendations, link building campaigns, website audits, and rank tracking 
    • Planning and executing Pay Per Click strategies including Google Adwords and Facebook (Instagram) Advertising campaigns 
  • Analysis, strategy, and execution of social media campaigns across all owned channels
    • Maintain all social media accounts
  • Work closely with our VP of Communications and PR, our VP of Brand, and our design team to create consistent digital collateral for use across all social channels and landing pages. Every piece of digital content, copy, illustration, video or social media post needs to clearly express PFF brand values  
  • Act as a subject matter expert in promoting the lifestyle enhancement value of products through digital experience
  • Identify and engage customers using Hubspot (ability to use Looker is a plus)
  • Lead the adaptation and application of digital measurement frameworks to understand the impact generated from digital marketing initiatives
  • Monitor page views and engagement using Google analytics and other tracking software to Manage our experiential tour including external agencies and internal resources 
  • Curate inbound content generated on the experiential tour to amplify awareness of the product and to drive traffic to the tour
  • Coordinate with recruiting to design campaigns to attract top talent
  • Translate complex and abstract analytics problems and solutions to business leaders

Requirements:

  • Bachelor’s degree in marketing or related field (journalism, communication)
  • Minimum 4 years experience working in digital advertising and marketing at a premium lifestyle consumer brand
  • Obsessed with quality of marketing content
  • Exceptional written and verbal communication skills
  • Detail-oriented, consistency in creating on brand messaging across all digital channels and consumer touch points
  • Proven ability to meet deadlines in a fast moving, dynamic team & business environment
  • Desire to work in close partnership with creative teams on design led campaigns 
  • Demonstrated ability to create original and engaging copy
  • Ability to lead, define, structure, execute, analyze, and optimize multiple complex marketing campaigns across different channels
  • Strong knowledge of the technical elements involved in digital marketing practices (site structures, SEO, tag management)
  • Proficient with CRM tools especially Hubspot
  • Experience in managing social media campaigns on Facebook, Instagram, Twitter including PPC strategies and expenditures
  • Data driven marketer who knows how to optimize spend
  • Track record of growing a company’s follower base
  • Successful applicants will be asked to show proof that they can legally work in the U.S.

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