Head of Content and Education

Job Description: Head of Content and Education

Share.Market is the stock broking initiative launched by PhonePe in 2023. It is an online investment & trading app where users can explore and invest in stocks, ETFs, WealthBaskets, Mutual Funds, Derivatives and more.

Share.Market is here to revolutionize how India invests in the share market. We focus on intelligent investing, thereby making our customers make informed decisions using technology driven tools, enhance their awareness through education focused rich content and ever evolving product landscape

Role Overview

We are seeking a dynamic and experienced Head of Content and Education to lead our content strategy and educational initiatives. This individual will play a pivotal role in shaping the narrative of Share.Market, working closely with various teams including Growth, Research, Product, Public Relations, Compliance, etc. The ideal candidate will have deep expertise in finance, a flair for content creation, and the ability to translate complex financial concepts into engaging and accessible content across multiple channels.

Key Responsibilities

Content Strategy and Development:

• Develop and execute a comprehensive content strategy that aligns with the company's business goals and enhances the firm’s brand presence
• Create and curate high-quality content across various platforms, including blogs, newsletters, social media, webinars, videos, and educational modules
• Identify trending topics and emerging themes in finance and the stock market to keep content relevant and timely

Educational Initiatives:

• Develop educational materials, such as e-books, online courses, and video tutorials, to support investor education
• Produce in-depth research, write scripts for videos and market analyses that provide actionable insights
• Impart finance based training to internal teams like customer success, QA, engineers, etc for their better understanding and functionality

Collaboration and Coordination:

• Work closely with the research team to ensure content is data-driven and reflects the latest market trends and insights
• Partner with the product team to understand existing and upcoming features and hence create content that markets them
• Liaise with compliance to ensure all content adheres to regulatory guidelines and standards
• Collaborate with the PR team to promote content and educational initiatives through various media outlets

Content Creation and Editing:

• Lead content creation efforts, including writing, editing, and producing written, visual, and video content
• Oversee the design and production of videos, infographics, and other multimedia content that enhances user engagement
• Ensure all content is consistent with the company’s brand voice, tone, and style

Market Monitoring and Analysis:

• Stay abreast of developments in the Indian stock market and global financial markets, using this knowledge to inform content and educational strategies
• Analyze financial news and market data to provide timely and insightful commentary across Sharedotmarket’s platforms

Team Leadership:

• Manage a team of content creators, designers, and video editors, providing mentorship and guidance to drive quality and innovation
• Foster a culture of continuous learning and improvement within the content and education team

Key Requirements

• 5+ years of experience in content creation, financial education, or a related field within the finance industry
• In-depth knowledge of finance, particularly in areas like equity research, personal finance, and market analysis
• Strong writing, editing, and storytelling skills, with the ability to simplify complex financial concepts
• Proficiency in multimedia content creation, including text-based, video production and graphic design
• Ability to collaborate cross-functionally and work with diverse teams to achieve business objectives
• Up-to-date with financial markets, regulatory changes, and industry trends, particularly in the Indian context
• Excellent leadership and project management skills
• CFA Charterholder / Level 3 candidate or MBA from a Tier-1 College in India